In this assignment you will answer, in text, the discussion topic question with background research and critical analysis for your main ‘Post’(a 1000-1400 wordresponse to the statement), and then ‘Reply Post’ with value added comments to two main ‘Posts’ by classmates.
Annotated Discussion Topic:
1. Sustainable Marketingis more of a Marketing scam than a savior of the planet.Agree or disagree with supporting research and examples.
Mark
Criteria – Required Primary post, approximately 1000-1400 words
0
No posts or posts without course related content.
1-3
One primary post. Unacceptable level of critical thinking, with no support from readings and class teaching. Numerous errors in logic, grammar, or spelling.Word count insufficient
4-6 One primary post. Poor or limited application of critical thinking, with little or no support from readings and class teaching or referencing of external sources. Several errors in logic, grammar, or spelling.Word count insufficient
7-9 Minimum of 2 posts (1 primary post and a reply). Some application of critical thinking, with limited support from readings and class teaching and attempted in-text and citation referencing of at least 5 external sources and a case example. Several errors in logic, grammar, or spelling.Word count sufficient
10-12 Minimum of 2 posts – (primary and reply). Good application of critical thinking, supported by readings and class teaching with proper in-text and citation referencing of at least 5 sources and a case example. Few errors in logic, grammar, or spelling.Word count sufficient.
13-15 Minimum of 3 posts – (primary and replies). Excellent application of critical thinking, well supported by readings and class teaching and with proper in-text and citation referencing for at least 6 sources and a case example. No errors in logic, grammar, or spelling.Word count more than sufficient.
The best “A” level answers will:
· be your own work and thinking · have the primary (main) post reference relevant readings (using in-text and full APA reference listing at the end of the post)Further Note on References: References should number 5-8 for eachprimaryormaindiscussion with at least 3 being industry or academic references.Inadequate referencing limits the work to 60% as a maximum grade. Definition references (business dictionary, Wikipedia, CHAT-GPT …) do not count as one of the 5-8 references but you must include these references if you use them. · start with an introduction and/or definition of the topic · include research on the theory or application value of the topic · discuss the research findings with critical analysis · provide at least one (1) real world (also known as ‘case’) example · have a concluding statement · answer the question(as inIdentify,AgreeorDisagree) · use good organization and thinking · be well written (grammar, spelling, punctuation, language)
Read:
Read T&T: Module 3: Introduction to Sustainability: Humanity and the Environment (pp. 10-26)
Read and complete Trendhunter Innovation Assessment. Assignment #1.Trend Hunter Innovation Culture Assessment (assignment details in the Assignments section of the course Moodle)
Read Article: “What is Sustainable Marketing?” continuing to “Sustainable Marketing Strategies” and examples by HubSpot. 1. Download the free (identification required) US Consumer report 2023 for additional insights. (https://blog.hubspot.com/marketing/sustainable-marketing) .
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