MARK 2034: Marketing Analytics SP4-2024 Assessment 2 – Technical Analysis (Part A)

July 29, 2024July 29, 2024 Discipline: Analytics

In this assessment, you take on the role of a Market Analyst to analyse marketing data for
two different clients. 

You will be using tools and techniques that are commonly used in the marketing industry
to analyse brand performance and product structures. 

Individually, you will be required to complete technical analysis using two separate
datasets supplied in an excel file and submit your work via the Submission Link. [Refer to
Excel file ‘Assignment_Datasets_SP4_2024’].

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