Each student must submit a research paper that covers a topic in marketing
management or strategic marketing literature. This is an opportunity for you to explore a particular
area or industry segment in greater depth. You need to discuss your plan well in advance with me.
This paper should include at least 25 peer reviewed journal references and should be typed double–
spaced, referenced, and formatted formally using the APA 7th edition (American Psychological
Association) style guidelines. The paper is to be a minimum of 15 pages and should not exceed 30
pages in length. Criteria for evaluation of the paper follow as an attachment. This paper is due on or
before Sunday August 18, 2024. You need to submit the paper through Turnitin and the drop box.
AI detection tool will be used as part of the Turnitin analysis. Please see Academic Honesty section
2(n) for important information regarding your research paper and all other submissions for this
class
Exploring the Impact of Digital Marketing Strategies on Customer Engagement and Delivery Performance in the Logistics Sector
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