international company and the foreign/host country that the company competes in, that is outside the home country.

The assignment will require students to analyze how cultural and other differences between home and foreign country influence the business/marketing strategy of the international company competing in that foreign country.  You are free to select an international company and the foreign/host country that the company competes with outside the home country. Your selected company and the host country has to be approved by your Instructor. The assignment is to be submitted as a Word document with Times New Romans font, size 12 with a one-inch margin, and double-spacedThese exclude the cover page and references. Your cover page shall include Name of Course (IBS 2201), name of international company selection and the host country as well as the submission date. Your paper shall include a Reference list (in APA 7th edition format and listed alphabetically). See attached for Summary of APA Guide and examples for proper APA referencing and in-text citations. Students are expected to proofread their assignment and spell check their submission using MS Word spelling and grammar checker. Points will be deducted for lack of academic discipline. Students should note that the School has a strict policy against plagiarism. Assignment submitted with excessive TI similarity score will be given zero scores and reported to the School for disciplinary actions as needed. All submissions will be validated with Turnitin (TI) which is the platform used by the School to flag any plagiarism. 


OUTLINE: IBS 2201 Final Project

1.     Introduction & Company Background Information (1.5 -2 pg.):

a.     Nature of business

b.     History Mission/Vision

c.     Competitive Information

d.     Recent Company News

4. Cultural and other differences in host country (1.5 – 2 pg.)

a.     What were the cultural and other differences between home and host country?

2.     Host Country Background Information (1.2 – 2pg.)

a.     Cultural environment

b.     Admin/Political environment

c.     Geographical factors

d.     Economic factors

e.     Risks/Ranking

5. International business/marketing strategy in host country (1.5 – 2pg.)

a.     How did cultural and other differences influence the business and marketing strategy of the company in the host country?

3.     Reasons for international business (1-1.5 pg.)

a.     Why the Company decided to enter/compete in host country?

 

References

6. Lessons Learned and Conclusion (0.5 – 1 pg.)

a.     How could the company have done things differently? What are the key lessons learned for the company?

References

Part 1: Due 10/12 (4-5 Pages)

Part 2: Due 10/12 (4-5 Pages)

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