Evaluating Platform Strategies for Social Media Marketing – Social Media Marketing Strategy Analysis

This assignment is designed to deepen your understanding of social media marketing by analyzing and evaluating the strategies of well-established brands. You will select one of the provided brands and conduct a thorough analysis of its social media marketing efforts, focusing on how the brand engages its audience, builds its online presence, and aligns its social media strategy with its overall marketing goals.

Brands to Choose From:

1. Starbucks
   Starbucks excels in building a strong community on social media, often leveraging user-generated content and personalized customer experiences. This brand is ideal for analyzing the use of social media to enhance brand loyalty and engagement, particularly through its rewards program and local community focus.
2. Netflix
   Netflix is a leader in using social media to create buzz around its content and engage with its audience. With a focus on creativity, humor, and cultural relevance, Netflix’s social media strategy offers a rich case study in how to maintain a consistent brand voice while keeping the audience engaged.

Assignment Guidelines:

• Select one of the brands listed above and conduct a comprehensive analysis of its social media marketing strategy. Focus on how the brand:
• Engages with its audience across different social media platforms.
• Utilizes content creation and storytelling to build its brand identity.
• Aligns its social media efforts with its overall marketing strategy.
• Measures the success of its social media campaigns.
• Length and Format:
• The analysis should be a minimum of 2 pages, double-spaced, in MLA format.
• Include a title page with your name, course title, and the date.
• Use proper citations for any sources or concepts referenced.

– Provides deep and original insights that demonstrate critical thinking and a strong understanding of the brand’s strategy.