Evaluating the External Environment and Competitor Landscape for Strategic Healthcare Management

September 25, 2024September 25, 2024 Discipline: Healthcare

Use the attached abstract to complete the assignment

Background 

The strategic management of healthcare organizations requires a thorough understanding of the external environment and service area competitor analysis. These elements constitute a crucial part of strategic planning and help organizations identify opportunities, threats, and competitive dynamics in their service area (Ginter, Duncan, & Swayne, 2018). The external environment analysis involves assessing economic factors, demographics, psychographics, and health status within a specific geographic area. These factors can significantly impact healthcare service demand and utilization (Porter-O’Grady & Malloch, 2017). 

On the other hand, service area competitor analysis provides insights into the competitive landscape, including the power of customers and suppliers, the threat of new entrants and substitutes, and the intensity of rivalry. Understanding these dynamics helps healthcare organizations to develop strategic responses that enhance their competitive position (Kumar & Steinebach, 2018). 

References: 

  • Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). Strategic management of health care organizations. John Wiley & Sons. 

  • Kumar, R., & Steinebach, Y. (2018). Improving the implementation of strategic initiatives: Current practices and future directions. Long Range Planning, 51(1), 32-42. 

  • Porter-O’Grady, T., & Malloch, K. (2017). Quantum leadership: Creating sustainable value in health care. Jones & Bartlett Learning. 

Instructions 

External Environment and Service Area Competitor Analysis Report: 

Select a service category and a service area (a geographic location) and conduct a complete external environment analysis and a service area competitor analysis. 

Specific Advice: 

Your final report should be approximately 8 to 12 pages long, of which three-fourths should be text/writing. You will also likely have some pages with various maps, graphics, and charts. Remember you are to complete both an external environment analysis and a service area competitor analysis. 

While your report may vary (because not everything I’m going to mention applies to every service category), in general, your report should include: 

  1. Detailed description of your Service Category 

  1. Detailed description of your Service Area (which might include): 

  1. General Information 

  1. Economic factors 

  1. Demographics 

  1. Psychographics (Interests, Attitudes, and Opinions or IAO analysis of the area) 

  1. Health Status Note: this section might include an Issue Identification Chart (see p. 57, Exhibit 2-4) and/or an Environmental Trends/Issues Plot (p. 58, Exhibit 2-5). 

  1. Service Area Structural Analysis (which might include): 

  1. Power of Customers 

  1. Power of Suppliers 

  1. Threat of New Entrants 

  1. Threat of Substitutes 

  1. Intensity of Rivalry 

VII.  Lessons Learned from This Assignment.

Length: This assignment must be [8–12] pages (excluding the title and reference page). 

References: Include [10] scholarly resources. 

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