Overview
Visual rhetoric and design is all around us. Even the traditional essays you write for college courses demonstrate visual design principles and rhetoric of which you may not be aware. Knowing how to employ visual rhetoric and design can provide you an advantage when you are working on other course materials and when you move on to a career that most likely will ask you to create workplace writing. That is, your writing should compel readers to read and believe in you because it provides professional content and looks professional. In fact, the “look” of a document is part of what can help your reader understand the content: a budget report, an email, or a proposal.
Outcome
This project will ask you to employ design principles to create effective visual documents. After completing this assignment, you should be able to more effectively incorporate visual rhetoric approaches and design principles in order to create more visually appealing and professional documents for later modules and beyond.
Assignment Guidelines
-
Audience: customers or consumers of your real or imagined business.
-
Purpose: To implement effective page and design principles for intended audiences.
-
Format/Genre: A business card (front and back) or an infographic; and a memo report (similar to previous ones you may have developed for this course) addressed to your instructor, and includes analysis and rationale for one’s design choices according to CRAP.
- Tone: Professional and persuasive.
- Length: If you choose to create a business card, you will submit a front and back side to the card. If you create an infographic, you will submit a poster-like graphic. All students will submit at least a page-long memo report that provides analysis and rationale for using the design principles covered in this module.
Visual Component
Using the assigned materials from this Module, you will choose to create a personal business card or an infographic poster that advertises a product of your choice. If you choose the latter, pick a product that does not have a clear brand. For example, you can pick to advertise for a lamp, a cheese product, or a generic drink. You will be asked to use Canva to create a business card or an infographic poster. Please sign up for an account and watch the provided tutorials. This will allow you to create free images that you can download and submit. Review Robin Williams’ e-bookLinks to an external site. that covers the CRAP principles. This is what you will use to help you write your memo. Use Williams’ chapters on “Extra Tips and Tricks” (this will cover business cards and various forms of advertisement materials) to help you guide your work– the rubric and assessment will be based on Williams’ design principles.
Written Component
In a short memo report, please provide a description of how you used William’s design principles to develop your business card or your infographic poster. Your writing should include analysis and rationale for your design choices. For instance, if you used different colors to differentiate information on your infographic, then address why you used color to contrast such information.
Use parenthetical citations that credits Williams or other materials provided in this module to help support your analysis.
Draw from the memo writing assignments we have covered in Module 0 to help guide your memo construction. For example, include a clear introduction, sub-headings, and a conclusion.
link to robin williams book: https://learning.oreilly.com/library/view/the-non-designers-design/9780321563088/?sso_link=yes&sso_link_from=ohiolinkmiami