Analyzing the importance of copyright to communication practice through case studies

Question: Select Copyright as the Media Law topic and write about a case example, or compare two case examples. You will demonstrate, i.e. show, rather than tell, why it/they are important to the relevant professional communication practice. Your essay needs to refer to the legal provisions covered in your chosen topic. You should also refer to relevant, specific points and/or statements in ethical codes to support your discussion if it is clear that doing so will strengthen your analysis..

You should focus your argument on ONE area of practice so that you can discuss it with some depth — and with reference to any guidance from applicable ethical codes.

Advice and Guidance
You should refer to at least one case study in your answer.
Please answer the question without the use of long, generalised and/or unsupported comment at the introduction. This is NOT demonstrating scholarly research.
You will be demonstrating that you can use evidence to back up statements, not merely asserting that there are legal issues/implications generated by your chosen case(s); this is a given — it is why the question is asked.
The expectation is that there will be detailed analysis of a chosen case and/or case comparison to get to the heart of the key issues they represent. This means that you will need to proof-read your work for repetitive content, clarity, and to ensure that evidence is provided as the support of any conclusion reached, or statement made (where a definitive conclusion is not possible).
Professional communication principles apply, i.e. get to the point as concisely and clearly as possible. The reader should be clear about the point before they reach the end of the first page. No Table of Contents is needed for essays.
  • On Content and Format

    • Word count does not include reference list or in text references
    • 2,500 words strict maximum, 10% under permitted.

  • It is essential that you follow the APA 7 Referencing Guide 
    • Format – 12pt font, 1.5 spacing, page numbers
Please use Australian laws and regulations when applying relevant laws or ethical standards.
Copyright cases that must be used or compared
 this first landmark case involving Australian rock band Men at Work. The band was sued by the owners of a popular children’s song because the main part of the song sounded like the opening to MAW’s hit, Down Under. Here are some media articles about the case
https://www.smh.com.au/business/small-business/men-at-works-down-under-ripped-off-kookaburra-court-20100204-nfiq.html
https://www.smh.com.au/national/men-at-work-face-big-royalties-bill-20100204-ng6z.html

he next few examples offer a sample of the range of conflicts that can arise over issues of ownership of material and permission to reproduce it.

Social media copyright lessons for journalists from the Khloe Kardashian case 

Note the following from this UK Press Gazette article:-

Under the terms of most social media sites, it is the user’s responsibility to ensure that the content posted does not violate someone else’s rights. So the user must ensure that they have the right to post any material that they use.

Equally, by accepting those terms and conditions, users usually grant a transferable, royalty-free, worldwide licence to the platform to use any content they share. 

https://www.pressgazette.co.uk/social-media-copyright-lessons-for-journalists-from-the-khloe-kardashian-case/

Photographers net thousands in compensation after spike in copyright infringement cases

https://www.abc.net.au/news/2015-08-15/copyright-infringement-nets-photographers-thousands-of-dollars/6695906

Wik Dancers’ Moral Rights Prevent Misuse of Photos

https://www.ipaustralia.gov.au/tools-resources/case-studies/wik-apalech-dancers

Spotify sued for $2b in copyright infringement lawsuit

https://www.abc.net.au/news/2018-01-03/spotify-sued-for-copyright-infringement-2-billion-dollar-lawsuit/9300926

Ed Sheeran, Tim McGraw, Faith Hill sued for copyright infringement by Australian musicians

https://www.abc.net.au/news/2018-01-12/ed-sheeran-tim-mcgraw-faith-hill-copyright-claim-australian/9324722

Some of the sources you need to use. I’ve packed it into a file

There are also accompanying scoring criteria

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