Marketing Plan – Budget & Contingency Plan (Red Tractor Foods – Muesli and Granola)

October 8, 2024October 8, 2024 Discipline: Marketing

Case Study: Red Tractor Foods (Muesli & Granola)

  • Please write the Budget and Contingency sections of the marketing plan, tables are preferred
  • The presentation for the marketing plan is in the files section as “Group A – RED TRACTOR Marketing Plan Pitch”
  • The External and Internal Environment Analysis are also provided as references.
  • Please have a look at the Marketing Plan Structure for a better understanding of the structure of the assignment.
  • The numbers in the Budget section of the presentation aren’t necessarily correct so please do some research and provide references
  • The assignment should be relevant to the Australian Market
  • There are also some “seminar notes” that could be useful for this assignment
  • I will also provide some marketing plan examples to help you with the Budget and COntingency sections

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