how digital technologies, digital marketing and consumer behaviour trends are impacting Lidl.

October 19, 2024October 19, 2024

I’ve attached the assignment task and sample assignment and sources. It’s a 4000 word sector critique analysing how digital technologies, digital marketing and consumer behaviour trends are impacting Lidl as an organisation. The critique should focus on presenting an in-depth analysis of the digital technology, digital marketing and consumer behaviour trends affecting your Lidl and the wider food retail industry and how Lidl is adapting. 

I’m also attaching sources I found that wanted to use and the introduction I’ve written. 

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