here are the instructions for the assignment:
prepare a report of 1500
words (+/-10%) that addresses marketing challenges faced by a company
operating in Qatar.
You should present a review of the market
environment, current market positioning, and current marketing mix
(product, price, promotion, and distribution) of your chosen brand in the Qatar
market.
You should present meaningful
recommendations about possible adaptations that this brand can make to its
current marketing mix (product, price, place and promotion) such that it
will gain more market share (i.e., getting more customers or selling more to
existing customers). Support your arguments using academic sources.
You should consider the possible ethical
and sustainability issues that this brand needs to consider in its revised
marketing mix in order to be more sustainable.
The work should include a 200-250 words
Executive Summary at the beginning your report. However this Executive Summary
is excluded from the 1,500 wordcount requirement