Research proposal: Digital adoption and its impact on business performance on ultra-micro and micro corporations in KSA

November 2, 2024November 2, 2024 Discipline: Business and Management

The topic is “Digital adoption and its impact on business performance on ultra-micro and micro corporations in KSA.” The focus on business processes such as e-procurement and e-marketing will allow for a comprehensive examination of digital integration in ultra-micro and micro enterprises.

Ultra-micro and micro corporations mean here Small retail shops, local service providers, family-owned businesses, home-based businesses, e.g., that run their business through social media apps like Instagram..etc. 
Please follow the attached instructions to do the research proposal. and below is the description of the research topic:
 

Research Topic

Digital
adoption and its impact on business performance on ultra-micro and micro corporations
in KSA

Description

This
study investigates the factors affecting digital adoption in ultra-micro and
micro enterprises in Saudi Arabia, such as home stores. It aims to measure
the level of digital transformation in each enterprise, explaining the
variations in adoption across different regions in Saudi Arabia. The study
will focus on six business processes of ultra-micro and micro enterprises:
E-procurement, Point of Sales (POS), E-marketing, E-commerce, Digital
Payment, and Customer Support. Additionally, it examines the correlation
between digital adoption and business performance, particularly sales growth.

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