Principles of Accounting and Marketing – Marketing Plan for Philippine-Inspired Coffee Bookshop

November 11, 2024November 11, 2024 Discipline: Business and Management

Please thoroughly read all attachments to include Case Assignment Instructions and utilize the previous SLP Assignment to create the Marketing Plan. Additionally, please use any of the following to reference within the plan:

Erhart, A, (2019, November 22). What is guerilla marketing? How does it work? [Video]. YouTube. https://youtu.be/xaZT2zCZRtA

Human marketing. (2019, February 7). Top 4 relationship marketing examples (Part 2) [Video]. YouTube. https://youtu.be/R9a2Q7WHMdE

Lorenzo, D. (2019, April 18). 5 entrepreneurial marketing strategies to improve your customer acquisition process [Video]. YouTube. https://youtu.be/AMIsCupO7YQ

Mix plate. (2020, March 29). Digital marketing examples. The best digital marketing campaigns [Video]. YouTube. https://youtu.be/PVq71fJVWIo


Neighborhood. (2020, May 29). How to engage clients with real-time marketing [Video]. YouTube. https://youtu.be/Ju7jcKrI6Kw

Spoof. (2020, February 10). 10 epic viral video marketing ads [Video]. YouTube. https://youtu.be/E12gnySyA7I

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