Targeted Strategies in Influencer Marketing: How Data Analytics Shapes Gender, Location, and Engagement Effectiveness

Your final Research Paper should begin by making an argument that answers or addresses your central research question (a “thesis”). The main body of the Research Paper should provide a synthesis of your research and use that research as evidence to build an argument in support of your overall thesis. Research papers should conclude by (a) articulating the significance of your argument and (b) explaining what aspects of your central research question remain unanswered.

 

At minimum, your Research Paper must cite 10 different sources and at least 6 of these sources must be academic (peer reviewed). This means you will need to conduct additional research for the Research Paper beyond what was included in the Annotated Bibliography. This additional research may include academic articles as well as reputable non-academic sources (such as news articles, magazine articles, or research from non-partisan think tanks). You do not need to include every source from your Annotated Bibliography as long as you satisfy the source requirements mentioned above. Regardless of the topic, the tone of the paper should be professional and written for an academic audience.

 

Please underline your thesis (i.e. the argumentative statement that provides an answer to your central research question).

 

Length: 2,000-2,500 words (approximately 8-10 double-spaced pages) and a bibliography


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