Assessment Description
The purpose of this assignment is to manage the
international strategy and operations for expanding a casual dining chain of
restaurants over a span of 6 years. Then, based on your “International Business
Simulation: Market Entry” results, is to analyze the impact of your decisions
regarding market entry modes, local market decisions,
economic/demographic/cultural/political/legal changes, and market strategies
that affected the expansion of the organization a global business environment.
Part 1: International Business Market Entry Simulation
Results
Navigate to the Market Entry simulation, located in the
Class Resources. Before starting the game, watch the International Business
Simulation: Market Entry Introductory Video. Then you will select a name for
your Company and your Home Country.
You will have two attempts to build a successful and
profitable global business, with a target of $100 Million in cumulative profit
over the 6 years of the game.
You do not need to submit anything to the digital classroom
after the simulation is completed. Your score for the rubric section related to
the simulation results will be determined by your Cumulative Profit after 6
years.
Part 2: Market Entry Analysis
Review “Effective Business Writing,” located in
Class Resources and read the “Effective Business Writing” PDF,
reviewing the differences between academic and business writing as well as the
example information provided about business reports. . You will write a
professionally formatted business report (800 – 1,000 words) in which you
address the following based on your experience playing the Market Entry
simulation.
- Identify
the home country and expansion countries you selected during the
simulation. Explain the business reasons for selecting the countries. If
you exited a country during the simulation, explain why you decided to
exit the country. - Highlight
obstacles the company faced when expanding to other countries. Include an
analysis of the economic and cultural factors that affected the
organization in the global business environment. In addition to the
obstacles in the simulation, what legal factors would you need to consider
during the expansion into the other countries? - Explain
which entry modes you selected during the simulation and why you selected
the entry mode(s). - How
would the company’s organizational structure change based on your entry
mode(s)? - Describe
how your local market decisions were impacted with respect to product,
price, promotion, and place/distribution. - How
would the company’s global supply chain be impacted by your decisions?
You are required to use at least two external scholarly
sources in addition to the textbook and simulation.
Prepare this assignment using an effective business writing
style. Refer to the resource, “Effective Business Writing,” located
in the Class Resources, for specific guidelines and formatting requirements.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
You are required to submit this assignment to LopesWrite. A
link to the LopesWrite technical support articles is located in Class Resources
if you need assistance.
Benchmark Information
This benchmark assignment assesses the following programmatic competencies:
BS Business Administration 3.2; BS Applied Management
3.12; BS Business Management 5.6
Analyze the economic, legal, and cultural factors that
affect organizations in the global business environment.