The
Case Study must:
- Define strategy, the
history of global strategy, global corporate strategy, and global
strategic management. - Explore the internal and
external environment analysis of the selected tourism organisation. - Discuss the nature of global
strategic processes, global strategic options, and strategic
decision-making. - Discuss organisational
culture, organisational resources and how they impact the strategic
context of the chosen organisation. - Discuss the global
business issues, and the strategic context of the chosen
organisation. - Explain competitive
advantage, the sources of competitive advantage, and international
strategies.
Write about the selection, evaluation, and sustainable
strategic development
The organisation is Airbnb.
20
different sources
Core
Text:
Lasserre, P. and Monteiro, F. (2023) Global Strategic
Management. 5th edn. New York: Bloomsbury Publishing Plc. Recommended Reading
Further Readings:
Nigel G. Evans. (2024) Strategic Management for Tourism,
Hospitality and Events. 3rd ed. Abingdon, Oxon; New York, NY: Routledge.
Tabari, S. and Chen, W. (2022) Global Strategic Management
in the Service Industry. A Perspective of the New Era. Bingley: Emerald
Publishing Ltd.
Gooderham, P., Grogaard, B. and Foss, K. (2019) Global
Strategy and Management. Theory and Practice. Cheltenham: Edward Elgar
Publishing.
Moutinho, L. and Vargas-Sanchez, A. (2018) Strategic
Management in Tourism. 3rd edn. Oxfordshire: CAB International. 5
Okumus, F., Altinay, L. and Chathoth P. (2010) Strategic
Management for Hospitality and Tourism. Oxford: Butterworth- Heinemann.