Module 15 Writing Assignment- As Franchising Profits Grow, Store Owners Feel Squeezed

Watch the video below, then respond to the following five questions.   (each question is worth 3 points)

  1. What is the main challenge facing franchisees in the fast-food industry today?
  2. How do some franchisees view certain company-wide promotions, like McDonald’s $5 meal deal?

  3. What long-term risk could arise from unresolved tension between franchisors and franchisees?

  4.  What is one suggested reform to improve franchisee-franchisor relationships?

  5. What percentage of McDonald’s revenue is derived from licensing out its name and brand to smaller business owners?


CANT ATTACH VIDEO, PLEASE ANSWER QUESTIONS TO BEST OF ABILITY

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