Evaluate and analyse the ways in which Huawei
(technology) – https://www.huawei.com has
responded to recent macro changes in terms of their marketing strategy. You can
look at existing recent forces that have impacted the company’s marketing
strategy, and you should look into projected future issues too. However, it is
critical that you incorporate marketing theory and insight into your
presentation.
The recorded presentation should cover the
following:
Introduction: Summary statement introducing
the company and the intent of your report,
including how this will be achieved.
2. Impact of recent macro changes on the
company and its response: The response
strategies may, for example, have been
in relation to branding, international expansion, segmentation, competitive
advantage, consumer behaviour, communication etc (or any
other marketing
theory!).
3. Future growth opportunities: Based on
your analysis, examine the potential for future
challenges and identify
specific growth opportunities. [Do not spend too much time
speculating, this
section is worth only 20% of the mark. 10% for challenges and 10% for
opportunities]. Both must be evidenced and well considered.
4. Reference list
Key issues to consider:
The key issues to consider for this
assessment are:
• Understanding and application of key
marketing topics covered in the marketing units
Application of
appropriate theoretical models or frameworks.
Referencing is
needed on slides as well as at the end of the presentation (full reference list
must be provided).
Presentation
should be of professional standard (structure, layout, flow, length, video of
presenter showing, voiceover etc.)
Special
instructions
A reference list
should be included at the end (and citations on the slides), using APA7 style
referencing.
The file size of
the submitted presentation should be no larger than 100MB
Marking Criteria
for Presentation Content:
Company
introduction (10%)
Impact of recent
macro changes on the company and its response (40%)
Future growth
opportunities (20%)
Reference list
(10%) –
Presentation
quality and professionalism (20%) – structure and clarity; flow, timing, and
pace (incl. voiceover, video showing, presenting skills); attention to detail
(incl.
grammar/spelling), referencing, and overall consistent look and feel