PROMPT:
PR industry ‘spin doctoring’ has had a range of negative impacts for individuals and groups in open democratic society at different stages of history. Why is it important to understand what they are, and what are the lessons to learn?Write an essay that reflects on why PR ‘spin doctoring’ has garnered such a bad reputation and why it is seen as an unethical practice akin to lying. Think about some of the common ways that public relations has been practiced, both historically and in contemporary conditions, and the negative implications of this for society?Respond to the essay prompt by drawing on: The example of BIG TABACCO (attached) a real-world example from your own desk research (must be from the current year or last 12 months), and the 2 relevant theories of Consequetialism and Virtue Theories and use 6 scholarly sources that have been provided This triangulation will establish a strong evidential basis for your argument and for the critical analysis. PLEASE ENSURE THE FOLLOWING: An argument should be offered in response to the essay question or statement; this argument should be woven throughout the essay, i.e. a series of reasons why their argument is valid should be offered Look for critical thinking; i.e. statements that suggest the student has thought about their answer rather than offering a description of the case study or key terms from the question without taking a positionSee slides for ethical theories to use as well as attached. PLEASE DONT STRAY FORM THESE SOURCES SOURCE: https://assets.tobaccofreekids.org/factsheets/0268.pdf
‘Spin Doctoring” Effects in open democratic society at different stages of history
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