Marketing report for Church’s footwear brand base on rationale i came up in the group project

Marketing Report structure: 1. Marketing objectives for your new strategy: (state clearly what the strategy aims to achieve) make sure the objectives are SMART 2. Business Growth Strategy: Ansoff Matrix 3. Target market (current & new target market that your strategy intends to target) 4. Positioning strategy: (the Product or Service or Experience and how it will be perceived by the target markets for each market segment) 5. Branding: Brand Identity & Brand Identify Prism 6. Product or Service or experience strategy 7. Place/ Retail: Where will the new concept be retailing or be placed? What will the concept look like? Are you creating a corner within the store for this concept? Online? 8. Promotional Objectives 9. Promotion Strategy: (Select Option A (Online Promotional and PR Strategy) or Option B (Offline Promotional and PR Strategy) to outline how you will promote your new strategy). A. Option A: Online Promotional and PR Strategy ● Develop content marketing strategies (e.g., blog posts, videos) highlighting the brand’s values and innovations. ● Create a social media campaign calendar, leveraging AI tools for content generation and targeted audience analysis. ● Implement email marketing campaigns and online PR outreach, collaborating with influencers or digital publications B. Option B: Offline Promotional and PR Strategy ● Partner with print media and local artists for creative collaborations. ● Plan an offline event or campaign, including media outreach, key messages, and celebrity partnerships. ● Use AI tools to generate promotional materials and design concepts for events 10. Schedule ● Create a timeline for executing your marketing strategy, ensuring all tasks are coordinated for maximum impact. ● Include key milestones such as campaign launches, influencer partnerships, and product releases. 11. Conclusion ● Summarise the key points and overall marketing strategy. ● Reflect on how the strategy will enhance the brand’s presence in the market and its alignment with consumer expectations. 12. Bibliography: (Provide a list of all sources cited in the report, including academic references, industry reports, and relevant articles). 13. Appendix: (Include any additional materials such as AI-generated visuals, market research tables, or promotional content