How sport organizations brand image and impression management impacts brand value perceived by Sport Fans.

Below are the references. 3-5 page research proposal utilizing a, or multiple topics, discussed during the semester. Proposals must be no more than 5 pages in length, double-spaced, 12-point Times New Roman font, one-inch margins. All writing must be utilizing current APA style guidelines, and utilize a minimum of 5 scholarly references.

This is a research proposal question. I intend to use qualitative research to conduct the research. The rationale for the research it’s to understand Brand value from the perspective of sport fans and how sport organisations can best manage their image and impressions on their fans. As someone that works behind-the-scenes in sport management it is interesting to see / learn how organisation manage their image and impressions. I know Fan identity/ brand identity will play a role in the value of the brand to the Fan. My research method will involve interviewing sporting fans of division one college football.

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Brandon-Lai, S. A., Armstrong, C. G., & Ferris, G. R. (2016). Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations. Sport Management Review, 19(5), 513–524.

https://www.researchgate.net/publication/304746105_Organisational_impression_congruence_A_conceptual_model_of_multi-level_impression_management_operation_in_sports_service_organisations

Ferrand, A., & Pages, M. (1999). Image management in sport organisations: The creation of value. European Journal of Marketing, 33(3/4), 387-402. https://www.proquest.com/docview/237023408/fulltextPDF?pq-origsite=primo&accountid=10361&sourcetype=Scholarly%20Journals

Keller, K. L. (2001). Building customer-based brand equity. Marketing Management, 10(2), 14–19.

https://www.proquest.com/docview/194194945?accountid=10361&parentSessionId=aQhiCwU8SwbCfxY1a6BwgSzvngP5kMterDCr6C7UbCg%3D&pq-origsite=primo&sourcetype=Scholarly%20Journals

Leary, M. R., & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107(1), 34-47. http://www.communicationcache.com/uploads/1/0/8/8/10887248/impression_management-_a_literature_review_and_two-component_model.pdf

Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135-145. https://web.p.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=e603e1a1-c2cb-42fd-8b74-c4e0597ff0b4%40redis