Its a Research coursework
HOW TO SUSTAIN ROBUST PROFITABILITY WITHIN A FINANCIAL CHALLENGING PERIOD
IN BUSINESS:
THE CASE OF VODAFONE GROUP FINANCIAL ASSESSMENT AND
THE CASE OF ORANGE GROUP FINANCIAL ASSESSMENT
Both companies are among the top companies in their area in Europe in terms of footprint,
turnover, profits, technological advance and innovative products and services. Both of them are
always ‘on the way’ and constantly see possibilities to improve for the future through a healthy
competitive environment. However, they also face with “the upheaval and global challenges of
their relevant industry” which has impacted on their financial performance.
In their effort to steadily apply the strategy “value for money” to their customers and satisfy them
with innovative applications in their sectors, both have launched extensive programmes for
developing innovative products with a lower cost structure which is aimed to lead to sustainable
profitability targets.
Requirements:
Please start up by consulting a number of related books and articles on financial reporting and
managerial accounting/costing in your library and the electronic folder of your pack. This is to
develop your knowledge of financial statement analysis skills. List the desirable characteristics of
financial reports as outlined in such books and articles. Examine the (consolidated) annual reports
of Vodafone and Orange with all the financial statements included (at least 3 latest financial years
per company) towards the following points:
1. Examine these reports and then make the appropriate financial assessment on it to see how
far in your view it appears to contain the desirable characteristics of financial reports as
outlined in the textbooks. (You must show all workings, that is to analyze the financial
performance and risk position of these companies as disclosed by its financial statements
(and other resources) and explain ratios calculated for at least 3 last (make it 5) and recent financial years
per company and make a comparison between the recent years’ performance with the
respective detailed analysis).
I encourage you to consider analysing five years financial statements and to compare them
with the relevant industry in terms of industry average financial ratios and also specific ratios
pertinent to the industry. This is not compulsory but would add credits to your report and
hence extra marks for these additionally analyses.
2. Given the focus of Vodafone and Orange Corporations on the customer, the drive to reduce
costs and “value for money” concept and technological innovations with huge investments
regarding future and always “looking forward” and the emphasis on “customers and suppliers”
working together to overcome the financial challenges that they face, You are required to:
Discuss, using relevant academic / industry literature to support your arguments, which
company is performing relatively better in short and long term and therefore is more
suitable for investment by potential investors. Clearly, this requires applying various
techniques and (in particular) ratios to analyse the financial position and performance of the
two companies and identify areas of weaknesses and strengths. You are encouraged to
compare the financial performance of the two companies with average industry ratios and
also apply industry specific ratios to the analyses. This would strengthen your analysis of
the two companies and highlights areas for improvement and also which one is more
suitable for investment from a potential shareholder view. Also, you are encouraged to
expand your analyses to enable you to provide recommendations to both companies on
how to improve their performance both in short and long terms.
It is important that you familiarise yourself with the relevant websites (including the two
companies’ websites) early in the module so that you can be thinking about the
applicability of the material that you are covering during the module.
SUBMISSION
Students are expected to submit:
A written report between 3,500 and 4,000 words maximum. A penalty policy will be affected in
cases that the threshold is exceeded by 10%. They should read books/articles/industry and
companies reports critically in order to formulate their arguments in relation to the subject.
ALL students will be required to individually download their complete assignment into the
TURNITIN database system (turnitin.com) which assists in detecting plagiarism.NOTE
This piece of assessment should be completed and submitted by the student (or group of students in group
work) without assistance from or communication with another person either external or fellow student
(outside the group) or any AI type of content generator. Students should understand that not working on their
own will be considered grounds for unfair means and will result in a fail mark for this work and might invoke
disciplinary actions. This piece of assessment will be continuously checked for its academic integrity until
student’s graduation and the mark will be revised if it is found to breach the unfair means policy. It is at the
instructor’s discretion to conduct an oral examination which will result in the award of the final grade for that
particular piece of work.
Please do not use AI or any plagiarism!
Please create an Excel for all the ratios and put it as a puncture at the end of the course work also send it to me, please!
i will upload the material with all ratios.
Here are more requirements from my notes:
executive summary – 1 page
talk about the main issue in the company, challenges, the market do not explain the table of content
Use standard structure for a coursework:, No literature review here!
Executive summary
Table of contents
1 Introduction l problem
2 Financial Ratio analyses
2.1 Profitability ratios
2.1.1…
2.1.2
2.1.3
2.2 Liquidity ratios
2.2.1..
2.2.2
2.3 Activity ratios
2.3.1..
2.3.2..
2.4 Financial gearing ratios
…
2.5 efficiency
2.6 investment
2.7 Industry-specific ratio
..
3.0 cash flow analyses
4 Solution and Recommendations
5 References
6. appendix
its a practical assignment, use the internet
- ratios – use trend lines; compare both companies together; at least 3 years of historical data, but go for 5 years!! discuss major changes in historical data, its not necessary to explain every year; compare the company with the industry average ratio for extra points!! show reference where you took the industry average ratio
picture at the end with excel sheet calculations should be included!
Make sure to add chart or graph for each ratio.
Select the latest year!