BUS 400 Milestone Two Guidelines and Rubric

Overview

You are excited to see the possibilities after finishing the Business Model Canvas Template. The next step is the development of the BMC slide deck for review by the experienced former project manager mentioned in the Module Four assignment.

Scenario

In the BMC slide deck, you will make educated assumptions (based on research in Marketline, Yahoo Finance, or the company’s website) about your selected company’s resources, partnerships, cost structures (what needs to be paid for), how the product or service will be marketed, value delivery (product sold online, in-store, or both), and the unique value proposition for a specific targeted market segment.

All 9 segments of your redeveloped BMC must encompass elements to achieve new product/service feasibility.

Beyond profitability, other key elements that the experienced project manager stressed were diversity, equity, and inclusion (DEI), as well as corporate social responsibility (CSR). In the marketplace, companies that have diverse project teams get varied perspectives that help the overall project. Just as important, companies that “give back” to the communities they serve do better and are supported by millennial buyers—a big target segment for many companies.

Financials, DEI, and CSR must be addressed in the funding pitch, which you will complete as your course project, due in Module Seven.

Prompt

You will create a slide deck that will help you expand on your BMC chart in detail as you refine how your selected company will create value for itself while delivering a new product or service for customers. Complete the Milestone Two Template linked in the Guidelines for Submission section for this assignment.

Specifically, you must address the following rubric criteria:

1. Deliver a unique value proposition.
   1. Leveraging the blue ocean strategy, what makes the product or service unique?
   2. How does it provide a strategic advantage in the marketplace?
2. Answer key business model questions about the customer.
   1. Customer acquisitions
   2. Revenue models
   3. Price points for the product/service
   4. Key activities for the value proposition (product or service)
3. Answer key business model questions about assets, partners, and cost.
   1. Assets available
   2. Key partners
   3. Cost structures
4. Import your existing business model canvas chart from Module Four.
5. Clarify your business model assumptions.
   1. Check your assumptions
   2. Complete the assumptions chart
6. Prepare to meet customers.
   1. Highlight the materials needed
7. Update your documentation.
   1. Targeted segment
   2. Type of value delivered
   3. How the product is unique
8. Update your business model.
   1. Complete any updates to the BMC chart

What to Submit

Submit the completed Milestone Two Template PPT. Sources should be cited according to APA style.

Supporting Materials

The following resources support your work on this Milestone:

Reading: Revenue Models: https://www.paddle.com/resources/popular-revenue-modelsReading: Bottom-up Sales Forecasting for Pre-revenue Startups

This resource dives into the overarching concepts around forecasting sales, cash flow, selling costs, and expected average selling price per sale.

https://learn.marsdd.com/article/bottom-up-sales-forecasting-for-pre-revenue-startups/