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- Why did former European leaders call for Google Ad-Tech breakup? Does Google’s dominance in the digital advertising market constitute a monopoly? In what ways does Google’s market dominance differ from traditional monopolies in industries like oil, steel, or telecommunications? Should the European Commission break up Google’s ad-tech business? Instead of breaking up Google, what other regulatory measures could be implemented to foster fair competition in the ad-tech industry?
- Your assignment should be double spaced and a maximum 2 pages. Submit your assignment to Week 6: Monopoly Assignment.
- Turnitin will be used to check the originality of your submission. Turnitin will search the web and all documents that have been submitted through the tool to check for potential plagiarism. The Originality Reports that are generated provide a summary of matching or highly similar text found in a submitted paper. You will see a similarity score after your submission. Your similarity score must be less than or equal to 25%.
- Turnitin is also used to identify text that might be prepared by a generative AI tool. Please ensure that the analysis you submit is your original work. Submissions will be reviewed for authenticity.
Case Analysis: Apply the monopoly market structure you learned in this chapter to analyze the Wall Street Journal article “Former European Leaders Call for Google Ad-Tech Breakup”.
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