How have digital culture and technologies impacted the formation of popular culture, and why does this matter? Use specific examples to support your argumentation.

The most profitable and powerful popular culture actors operate with a relatively new type of business model: the digital platform. Rather than producing goods and selling them to consumers, platforms provide an infrastructure for different audiences to come together and communicate, but most importantly, to consume content and ads—and generate data which platform companies can monetise. this new model of business, production, and consumption, how popular culture is now strongly shaped by platform capitalism, and vice versa. First of all, you need to understand the above passage. When writing a thesis with digital platforms as a major direction, one can focus on digital platforms (such as YouTube and tiktok) as new business models, and how their data algorithms and advertising mechanisms have influenced the production and consumption patterns of popular culture.
Quote the readings I gave. You can look for the others separately.