Specific questions or items to address:
- Read Step 4 “Communicate for Buy-In” from Kotter and Cohen’s The Heart of Change. Next, compile Part 5 of your project, explaining what actions you and your team will take to
communicate change with stakeholders of your situation and work to gain their buy-in. Be
specific in the methods you will use to communicate: when, in what detail, and to whom. - Once you have crafted your communication strategy, draw up a mock questionnaire to survey
a few of your key stakeholders. (The survey you devise is only hypothetical-you do not need
to actually survey individuals from your change scenario.) The survey should allow you to
gage the success of your communication strategy and identify changes that might be
necessary in your strategy. You may find the exercise on page 98 helpful in crafting your own
questionnaire. You may also find page 100 helpful in reviewing the key points of what to do
and not do when crafting your communication strategy. Be sure your paper touches on the
key elements of each as they pertain to your organization.
Be sure to include at least three scholarly references to support your assertions written in
your own words. Do not copy word for word from the course text or any other sources. Your
submission this week is Part 5 of the final project.
The requirements below must be met for your paper to be accepted and graded:
- Write between 1,000 – 1,500 words (approximately 4 – 6 pages) using Microsoft
Word in APA style.
- Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
I have attached the required reading below, along with the previous essays “BUS575_RyalsWAssignment,” I have submitted for this project. Please make sure that you read them and have an excellent understanding of the project before completeing this essay. Also, please use the template provided labeled “BUS575 Week 5 Template.”
Use an appropriate number of references to support your position, and defend your
arguments. The following are examples of primary and secondary sources that may
be used, and non-credible and opinion based sources that may not be used.
Primary sources such as, government websites (United States Department of Labor Bureau
of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and
scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
Secondary and credible sources such as, CNN Money, The Wall Street Journal, trade
journals, and publications in EBSCOhost (Grantham University Online Library).
Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc.
should not be used.
Cite all reference material MUST HAVE DPI #(data, dates, graphs, quotes, paraphrased words, values, etc.) in
the paper and list on a reference page in APA style.