Q1: You are the manager of the Co-Op store on campus. Taking Szmigin and Piacentini’s* approach to the categorisation of reference groups, explain how each different category of reference group could be used to increase profits at the Co-Op store
January 23, 2024January 23, 2024
Discipline: Marketing
The course is a consumer behaviour a mix between marketing and psychology
– Reference your work using the Harvard style.
– Include a bibliography after each question. The bibliography is excluded from the wordcount.
– Present your work as short reports using multiple headings and subheadings.
– Write approximately 750 words for each answer.
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