write a report to evaluate and propose international strategies for sainsbury’s.
Questions:
- Considering
the cultural differences between the UK and Egypt, how should have Sainsbury’s
altered the way it has executed its international strategy?
- Considering
the cultural differences between the UK and Egypt, how should have Sainsbury’s
altered the way it has executed its international strategy?
- what recommendation can this study provide sainsbury’s top executives for entering international markets successfully?
Please also refer to a few analytical tools like hofstede’s cultural dimensions and PESTLE etc.
I have linked the case study below.
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