Internal & External Analysis of a Day Support Center for Individuals with Intellectual and Developmental Disibilities
January 28, 2024January 28, 2024
Discipline: Marketing
Assignment Guidelines are attached
Grading Rubric is attached with scale
Competitive Anaylisis of Day Support Facilities is attached for guidelnce
Please create and submit the
following:
SWOT(T) analysis, along with a
detailed explanation of at least 100 words that explores why you think
these are advantages, disadvantages, etc. as well as how they help you
with your product.
SOAR analysis, along with a
detailed explanation of at least 100 words that discusses internal
analysis and how it will help you with your product marketing plan.
Target Market analysis, along
with a detailed explanation of at least 100 words that identifies where
your product should be marketed.
Segmentation analysis, along
with a detailed explanation of at least 100 words that explores how you
would segment your product/service.
Product Life Cycle analysis,
along with a detailed explanation of at least 100 words that describes
how this will help you with your marketing plan.
Make sure to utilize a professional layout with clear
headers for each section. Include APA References for any outside sources
you used.
Internal & External Analysis
Internal & External Analysis
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeSWOT(T) Analysis
20to >16.0pts
Standard
A SWOT(T) analysis chart is provided, with appropriate and succinct reasoning that discusses external analysis.
16to >14.0pts
Approaching Standard
A SWOT(T) analysis chart and explanation is provided although there are gaps in the reasoning or it may be missing/lacking in detail.
14to >0pts
Below Standard
A SWOT(T) analysis is missing.
20pts
This criterion is linked to a Learning OutcomeSOAR Analysis
20to >16.0pts
Standard
A SOAR analysis chart is provided, with appropriate and succinct reasoning that discusses internal analysis.
16to >14.0pts
Approaching Standard
A SOAR analysis chart and explanation is provided although there are gaps in the reasoning or it may be missing/lacking in detail.
14to >0pts
Below Standard
A SOAR analysis is missing.
20pts
This criterion is linked to a Learning OutcomeTarget Market & Segmentation
20to >16.0pts
Standard
Target Market and Segmentation charts are provided with a clear and compelling narrative. Analysis includes discussion of segment attractiveness factors with good justification. Reader clearly understands why the target market was chosen.
16to >14.0pts
Approaching Standard
Target Market and Segmentation chart Identify one (or two) segments to target. Analysis includes justifications but further information is required in relation to the target market.
14to >0pts
Below Standard
Target Market Segmentation or analysis is missing.
20pts
This criterion is linked to a Learning OutcomeProduct Life Cycle
20to >16.0pts
Standard
Product life cycle chart is present with an analysis that includes the life cycle of the product. The visual depicts the life cycle of business in an easy to understand fashion.
16to >14.0pts
Approaching Standard
Analysis contains elements of the life cycle but it may be missing aspects. The visual may be lacking in detail or is not easily understood.
14to >0pts
Below Standard
A life product cycle is missing
20pts
This criterion is linked to a Learning OutcomeGrammar & Mechanics
10to >8.0pts
Standard
Grammar, spelling and punctuation adheres to professional standards, APA format is appropriately utilized and formatted.
8to >7.0pts
Approaching Standard
Grammar, spelling, and punctuation negatively impacts the professionalism of the submission and APA format may not be utilized properly.
7to >0pts
Below Standard
Grammar, spelling, and punctuation impedes the understanding of the ideas/concepts, and/or APA format is not utilized.
10pts
This criterion is linked to a Learning OutcomeOverall Presentation
10to >8.0pts
Standard
Articulation of information, ideas, and concepts is organized, professional, and considers target audience.
8to >7.0pts
Approaching Standard
Articulation of information, ideas, and concepts is organized, professional, but lacking in tone for the target audience.
7to >0pts
Below Standard
Articulation of information, ideas, and concepts is disorganized, unprofessional, AND does not consider target audience.
10pts
Total Points:100
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