Leveraging Brand Loyalty in Fitness Apparel: Strategic Growth Opportunities for Fitness Brands in a Competitive Market

January 28, 2024January 28, 2024 Discipline: Marketing

I have started writing the project, but need additional content and references. I have attached the brief, and my working document.

 I have access to both Body Action Gym and Body Action Sportsgear. Body action Sportsgear is an ancillary business to Body Action Gym, and is a retail store that sells high end brands within the gym The gym has 1 location, and body action gym is located within the gym. Would this study be better suited to a food cafe? Body Action Gym has another Anciliary business called Kilojoule cafe, that is also housed within the gym.

I need you to verify the references, expand the word count to 3000 and edit where necessary.

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