PRACTICE AD ANALYSIS Analyze the print ad shown below, utilizing the terms/ideas discussed in the text. A good place to start would be to answer the questions in the main assignment outline.

January 28, 2024January 28, 2024 Discipline: Advertising

PRACTICE AD ANALYSIS

Analyze the print ad shown below, utilizing the terms/ideas discussed in the text. A good place to start would be to answer the questions in the main assignment outline. 

Some other questions to consider: 

  • What do you believe the purpose of the ad is?
  • Is it being advertised through the right medium? With the right genre? 
  • Is the ad adopting any major brand positioning strategies?
  • Is the ad using any communication response models?
  • What do you believe is the target audience and areas of consumer decision being made here?
  • Is its message decoded the same way you believe it may be encoded? 

NOTE: You do not need to describe every small detail. However, look at this through the lens of class concepts and the IMC process.

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