The assignment is a research report. Research Aim: This study will examine the impact of influencer marketing on increasing customer engagement and purchase intention for Shein. Research Questions 1. Investigating the impact of credibility and content quality in driving consumer engagement and purchase intention for Shein? 2. To what extent do micro-influencers and macro-influencers differ […]
Discipline: Marketing
Case Study: Peloton’s Growth through At-Home Fitness Technology and Managing Customer Retention Post-PandemicCase Study: Peloton’s Growth through At-Home Fitness Technology and Managing Customer Retention Post-Pandemic
Create a shortened case that may be expanded on and added to the course at a later date based on internet research, interviews, and/or first-hand experience Case Study: Peloton’s Growth through At-Home Fitness Technology and Managing Customer Retention Post-Pandemic May be useful siteshttps://investor.onepeloton.comhttps://www.library.hbs.edu/working-knowledge/peloton-changed-the-exercise-game-can-the-company-push-through-the-painessay plan idea:Introduction** – Define Peloton’s role in revolutionizing at-home fitness. – Briefly […]
“Critically assess how organisational culture and structure impact organisational performance. Use real-world examples, to illustrate how management can shape culture and structure to achieve strategic objectives.”“Critically assess how organisational culture and structure impact organisational performance. Use real-world examples, to illustrate how management can shape culture and structure to achieve strategic objectives.”
Assessment Information Your Task: “Critically assess how organisational culture and structure impact organisational performance. Use real-world examples, to illustrate how management can shape culture and structure to achieve strategic objectives.” Word limit: 3,000 words Coursework Essay – Guidelines for Essay Writing Select one or several of the models, concepts, or theories we covered during the […]
How Beauty and Fashion Brands Use Sensory Marketing to Create Memorable Product LaunchesHow Beauty and Fashion Brands Use Sensory Marketing to Create Memorable Product Launches
https://www.itsnicethat.com/articles/elizabeth-goodspeed-column-food-in-fashion-advertising-080724https://blog.symrise.com/taste-the-trend-how-gen-z-is-driving-food-inspired-beauty-and-fashion/https://www.bthecommunicationsagency.com/news/why-is-sensory-marketing-on-the-rise/https://www.bthecommunicationsagency.com/news/why-is-sensory-marketing-on-the-rise/https://medium.com/@sincerefidelis/dive-into-food-sensory-marketing-with-rhodeskin-2a55087f68e8https://www.sbiims.edu.in/pdf/Journals/SBIJMSVol2I4.pdf#page=161https://www.sciencedirect.com/science/article/abs/pii/S1057740811000830https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1681967&dswid=8966 https://www.researchgate.net/publication/352031128_Sensory_marketing_in_the_women’s_fashion_sector_The_smell_of_the_shops_in_Madrid
M7: Assessment – Calculating the ROI of an Online Marketing Campaign for HandbagsM7: Assessment – Calculating the ROI of an Online Marketing Campaign for Handbags
Answer the questions below after downloading the and reviewing the simple case study and the Handbags Co. scenario. Use attached Handbags DATA for pivot table creation, excel calculations.Marketing ROI for Handbags DATA-1.xlsxDownload Marketing ROI for Handbags DATA-1.xlsx Marketing ROI for Handbags DATA.xlsx I HAVE INSERTED THE DATA AND CASE STUDY IN ATTACHED FILES AS WELL […]
How sport organizations brand image and impression management impacts brand value perceived by Sport Fans.How sport organizations brand image and impression management impacts brand value perceived by Sport Fans.
Below are the references. 3-5 page research proposal utilizing a, or multiple topics, discussed during the semester. Proposals must be no more than 5 pages in length, double-spaced, 12-point Times New Roman font, one-inch margins. All writing must be utilizing current APA style guidelines, and utilize a minimum of 5 scholarly references. This is a […]
Too Good To Go: A Strategy and Plan for Digital Marketing and Technical SolutionsToo Good To Go: A Strategy and Plan for Digital Marketing and Technical Solutions
Written home exam The assignment can be solved either individually or in groups of 2-4 students. The submission can be written in English. The written part of the report must have approximately 25 pages (excluding title page, references, appendices, and/or attachments). This exam will help you build the skills needed to create project reports in […]
Marketing Analysis and Strategy Development for Bergamo as a Tourist DestinationMarketing Analysis and Strategy Development for Bergamo as a Tourist Destination
Assignment Title: Marketing Analysis and Strategy Development for Bergamo as a Tourist Destination Word Count: 4,000 – 5,000 words (including references) Introduction This assignment requires you to develop a comprehensive marketing strategy tailored to the unique characteristics and opportunities of Bergamo as a tourist destination. You will analyze Bergamo’s market potential, evaluate its cultural and […]
Marketing report for Church’s footwear brand base on rationale i came up in the group projectMarketing report for Church’s footwear brand base on rationale i came up in the group project
Marketing Report structure: 1. Marketing objectives for your new strategy: (state clearly what the strategy aims to achieve) make sure the objectives are SMART 2. Business Growth Strategy: Ansoff Matrix 3. Target market (current & new target market that your strategy intends to target) 4. Positioning strategy: (the Product or Service or Experience and how […]
Module 5: Discussion — A Struggling Rural Hospital is Revived through Market-driven Leadership, Innovative Thinking, and Technology in Remote IdahoModule 5: Discussion — A Struggling Rural Hospital is Revived through Market-driven Leadership, Innovative Thinking, and Technology in Remote Idaho
This discussion board is aimed at strengthening your understanding of hospital marketing opportunities and challenges. The post is centered upon the case in the text on p.230 titled A Struggling Hospital is Revived through Market-driven Leadership… You are required to develop recommendations to help Dr. Huerta maintain and expand the services offered by his organization. Use […]