Discipline: Marketing

How satisfied are currently enrolled UTEP students with the overall quality of COBA(campus of business Adm.) classrooms?How satisfied are currently enrolled UTEP students with the overall quality of COBA(campus of business Adm.) classrooms?

Part 2: Data Collection and Cleaning (100 points) Description: I will select the best research question and survey from Part 1. Each student will use this survey to collectt 20 survey responses individually. Once data is collected, each student will be responsible for data cleaning in preparation for analysis. This will involve identifying and handling […]

Individual Written Assignment #4 automobiles and energy drinks toyota and redbullIndividual Written Assignment #4 automobiles and energy drinks toyota and redbull

If you are choosing to do the final individual assignment, it is due no later than 11:59pm, Sunday. This assignment asks you to apply materials we covered in the chapter on Information Search (Module 11, Ch. 15). Please carefully read the assignment and submit your properly named and formatted Word document by clicking above. IMPORTANT:  You also […]

Strategic Competitive Analysis: Assessing Industry Leaders for Market AdvantagesStrategic Competitive Analysis: Assessing Industry Leaders for Market Advantages

Objective: To conduct a comprehensive competitive analysis of the top three companies within the selected industry, identifying their competitive advantages and strategic positioning.A good competitive analysis is a scouting report of the actual market terrain that the industry itself must navigate to be successful. This is used in the strategic planning process to: Help management understand […]

Case study Chase Sapphire: Creating a Millennial Cult Brand, S. Santana, J. Avery, C. SnivelyCase study Chase Sapphire: Creating a Millennial Cult Brand, S. Santana, J. Avery, C. Snively

Case link: https://hbsp.harvard.edu/product/518024-PDF-ENG Please ensure your case write-up is clear, concise, and well-structured, with an average length of 3-4 pages. Be sure to cite your sources appropriately. I encourage you to share your opinions and demonstrate how you can apply the concepts we’ve covered in class. In order to appropriately open the case and address its […]

background for this topic choice: How can Vinamilk leverage Green Marketing strategies to enhance engagement and loyalty among its B2B business partners?background for this topic choice: How can Vinamilk leverage Green Marketing strategies to enhance engagement and loyalty among its B2B business partners?

write the backgroound part for the topic: How can Vinamilk leverage Green Marketing strategies to enhance engagement and loyalty among its B2B business partners? with the Expected results, benefits, and added value First, it aims to provide a comprehensive analysis of how the integration of Green Marketing an enhance B2B customer loyalty, offering valuable insights into the connection […]

When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian ProductsWhen are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian Products

The title of my research: When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian Products Keywords: Virtual Influencers, Social Media Marketing, Effectiveness, Type of Product 2. II. Research Questions: 1. Which product type (utilitarian vs. hedonic) do virtual influencers promote most effectively? 2. How do parasocial relationships moderate the […]