Discipline: Marketing

For this assignment, you will select a luxury brand and produce the necessary brand voice guidelines. You will also assess the current brand communications against the newly developed requirements. The information below provides instructions for preparing your 2-page (single-spaced) report.  Luxury Brand Voice Analysis Deliverables:  Brand Selection: Chrome Hearts Brand Voice Guideline (Week 4) Brand Voice […]

PLEASE USE THIS OUTLINE: ACME GLOBAL Industry/Product to be launched ______________ Home Country _____________ Foreign Country ______________    1. Introduction – Define Acme Global’s industry (e.g. cosmetic and fragrance industry) in the home country and describe the product or product line (e.g. a line of lipsticks) it will feature in its expansion to the new foreign country.  Research […]

Write an introduction of this, including – Introduce the topic and its significance.– Provide background information on the use of social media data in research.– State the research problem or question you aim to address.– Highlight the relevance of studying social media data in the context of your research area.

Paragraphs should identify 1) the type of product/service you are marketing; 2) its key benefits and points of differentations; 3) the BRAND name of the product (and company if not previously mentioned); 4) a short review of the target market, 5) your positioning strategy, and 6) the pricing strategy and your best estimate of the […]

Overview  Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. INSTRUCTIONS The same project topic must be used in all installments. Each project installment must include a title page […]

Based on KFC UK company, you will identify THREE SMART objectivesand recommend THREE digital strategies that will help the company build and develop profitable long-term relationships with its target customers. Then, you will propose ONE marketing metric for each objective to monitor and measure the success of your objectives (a total of THREE marketing metrics). Each proposed digital strategy should be justified […]

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first […]

Discuss the key theoretical developments and findings in the chosen area in an International Marketing domain. This should focus, in particular, the key considerations and potential influences from the area on the decision-making of the international marketer. Illustrate how an understanding of the developments in this area informs best practices amongst organisations that trade internationally. […]

Provide a 150-word response for each classmate’s discussion on this topic. (The responses are independent) Classmate 1  Audrey Understanding social and cultural environments is integral to the new-product development process, as highlighted in the provided articles. By acknowledging the value of different cultures when exploring global expansion, companies can tailor their products to diverse market segments, […]

All of the Lecture PowerPoints are uploaded below. The essential reading for each week is listed in a file called ‘Reading IMC’. This assignment mainly focuses on week 7 of legislation. Sustainability is the key to this course and is emphasized by the Professor.  Discuss and evaluate key issues relating to sustainability, ethics and legislation, […]