Discipline: Marketing

How does social media marketing influence customer acquisition and sales growth in small retail businesses?How does social media marketing influence customer acquisition and sales growth in small retail businesses?

This assignment is called ABP, an applied business question. Primary data has been used. It’s a 5000 word (+/- 10%) essay that’s already done but feels like it needs some tuning as when you read throughout the dissertation, there might be some repetition and I think there’s room for improvement. The deadline is very near, […]

Branding is an important part of the marketing process. Building a global brand helps in the process of generating awareness of the product or service and allows consumers to know what to expect from the brand.Branding is an important part of the marketing process. Building a global brand helps in the process of generating awareness of the product or service and allows consumers to know what to expect from the brand.

Branding is an important part of the marketing process. Building a global brand helps in the process of generating awareness of the product or service and allows consumers to know what to expect from the brand. Effective branding cannot be achieved without a strategy that includes communicating the brand to the consumer. Digital Marketing, as […]

Tony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and former CEO of Zapppo’sTony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and former CEO of Zapppo’s

Instructions Tony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and former CEO of Zapppo’s discuses the link between company culture and delivering customer happiness in this segment from Stanford Graduate School of business.  Please watch the video linked here: https://www.youtube.com/watch?v=yxKlK58gDrA    How does Zappos create a culture that drives customer success and brand loyalty? […]

Ch 10 – Manning & Reese, 2024, Selling Today: Partnering to Create Value, 15th edition, Hoboken, PearsonCh 10 – Manning & Reese, 2024, Selling Today: Partnering to Create Value, 15th edition, Hoboken, Pearson

Complete the following review question from Chapter 10 on page 223. Why should salespeople establish multiple-objective sales presentations? List four possible objectives that would be appropriate for state one and state two of the buying process. Manning & Reese, 2024, Selling Today: Partnering to Create Value, 15th edition, Hoboken, Pearson ISBN: 9780137962907 (rent), 97801379633

Business Insider titled “Every Parent Should Know the Scandalous History of Baby Formula”Business Insider titled “Every Parent Should Know the Scandalous History of Baby Formula”

Read the article from Business Insider titled “Every Parent Should Know the Scandalous History of Baby Formula” (https://www.businessinsider.com/nestles-infant-formula-scandal-2012-6) If the above links don’t work, try this one… https://www.businessinsider.com/nestles-infant-formula-scandal-2012-6?utm_source=copy-link&utm_medium=referral&utm_content=topbar Next – Answer the below questions in the discussion board titled “Nestle Baby Formula.”  List two or three key observations that surprised you from the article. How might the […]

Make global marketing strategy recommendations for a business using solberg’s strategic windows modelMake global marketing strategy recommendations for a business using solberg’s strategic windows model

 The individual report – your task is to make global marketing strategy recommendations for a business using Solberg’s strategic windows model. THE DELIVERABLE: an 6-page report (excluding cover page, but including main body of report, references, appendixes and surplus materials). PREPARATION: read Solberg (1997) Solberg, C.A. (1997), “A Framework for Analysis of Strategy Development in […]

Exploring the Impact of Social Media Influencers on Female Consumer Online Purchase Behavior for Cosmetics in Northern IrelandExploring the Impact of Social Media Influencers on Female Consumer Online Purchase Behavior for Cosmetics in Northern Ireland

Exploring the Impact of Social Media Influencers on Female Consumer Online Purchase Behavior for Cosmetics in Northern Ireland 1. Types of Social Media Influencers in the Beauty Industry – Macro Influencers: Definition and characteristics Examples of prominent macro influencers in the beauty industry – Micro Influencers: Definition and characteristics Advantages of collaborating with micro influencers for cosmetics brands […]

Ethical Branding in Franchising: Implications for Brand Values and Corporate CultureEthical Branding in Franchising: Implications for Brand Values and Corporate Culture

After reading the case “Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture” write a case study using the Case Analysis Outline attached below. Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5 Submission Instructions: ·         The paper is to be 1000 words in length, current APA […]

principle of marketing assignemnt 2700 words + simple report presentation # check attachment first #principle of marketing assignemnt 2700 words + simple report presentation # check attachment first #

  Principles of Marketing Spring 23-24 Individual Assignment – Assignment 1 guidelines Note: The deadline for submission will be Sunday 14, April 2024 at 11:59PM UAE Time. Choose one of the Principles of Marketing concepts and try to give full explanation for it supported by enough literature. Topics of interest or any topic related to […]