Discipline: Marketing

THE IMPACT OF SOCIAL MEDIA INFLUENCER PRESENCE ON BRAND LOYALTY AND CUSTOMER RETENTIONTHE IMPACT OF SOCIAL MEDIA INFLUENCER PRESENCE ON BRAND LOYALTY AND CUSTOMER RETENTION

  Compile a short description of your research topic explaining why it is an area which requires or inspires research (maximum 300 words).  Write the problem statement identifying the specific problem in the area of research identified (maximum 100 words).  Construct a set of two or three research questions that will guide the research process […]

A Study on the impact consumers behaviors willingness to buy product on Instagram posts between human authors and ChatGPT.A Study on the impact consumers behaviors willingness to buy product on Instagram posts between human authors and ChatGPT.

Answers the questions in the assignment method file. Make the necessary adjustments to the experiment template file. Revise the text in the experiment template file (English, grammar…) Choose the stimuli for the experiment. That is, the social media post that we will use in the experiment. When you are ready, send me the assignment method, […]

DiscusisonFrom the list below, choose a subject you would like to research. This will be the topic of your thread: Customer loyalty Global marketing Marketing research Branding Please review the DiscDiscusisonFrom the list below, choose a subject you would like to research. This will be the topic of your thread: Customer loyalty Global marketing Marketing research Branding Please review the Disc

From the list below, choose a subject you would like to research. This will be the topic of your thread: Customer loyalty Global marketing Marketing research Branding

Analyse BARRY’S TEA social media platforms and website and conduct an audit for that brandAnalyse BARRY’S TEA social media platforms and website and conduct an audit for that brand

Analyse BARRY’S TEA social media platforms and website and conduct an audit for that brand: What message are they trying to communicate? Does messaging mirror brand standards? How are they engaging with their stakeholders online? How are their stakeholders engaging with them? Are they using Influencers? Do you believe that the brand is meeting customer […]

Week VIII Discussion – Ready for Future Customers? and Ready for the digital future?Week VIII Discussion – Ready for Future Customers? and Ready for the digital future?

Respond to the post below. Place references underneath EACH post. 100 words or more 1. Ammon Yule Topic 2; Ready for Future Customers? Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Generation Z is the group of people born between 1997 and 2009. They observed the financial struggles of their parents and […]

In-Depth Research Paper on Digital Media Metrics in Integrated Marketing CommunicationIn-Depth Research Paper on Digital Media Metrics in Integrated Marketing Communication

Write a detailed 4-5 page research paper on Digital Media Metrics in Integrated Marketing Communication. Content:  Please cover in your report the following aspects.  What is the topic/technology?Explanation? Definition? Background? What is the relationship to our course (Integrated Marketing Communication)? Provide and explain some examples and applications for the topic Advantages/Disadvantages that need to be considered Collect best practices (do’s and don’ts) Apply […]

Branding and Marketing Communications: Luxury Brand Voice Analysis: Chrome HeartsBranding and Marketing Communications: Luxury Brand Voice Analysis: Chrome Hearts

For this assignment, you will select a luxury brand and produce the necessary brand voice guidelines. You will also assess the current brand communications against the newly developed requirements. The information below provides instructions for preparing your 2-page (single-spaced) report.  Luxury Brand Voice Analysis Deliverables:  Brand Selection: Chrome Hearts Brand Voice Guideline (Week 4) Brand Voice […]

TERM PAPER #1 – ACME GLOBAL: COUNTRY REPORT/INTERNATIONAL MARKETING EXPANSION RECOMMENDATIONTERM PAPER #1 – ACME GLOBAL: COUNTRY REPORT/INTERNATIONAL MARKETING EXPANSION RECOMMENDATION

PLEASE USE THIS OUTLINE: ACME GLOBAL Industry/Product to be launched ______________ Home Country _____________ Foreign Country ______________    1. Introduction – Define Acme Global’s industry (e.g. cosmetic and fragrance industry) in the home country and describe the product or product line (e.g. a line of lipsticks) it will feature in its expansion to the new foreign country.  Research […]

The impact of social media influncers (e.g., beauty bloggers/live broadcasts) on the changing consumer trends of domestic beauty products (Florasis)The impact of social media influncers (e.g., beauty bloggers/live broadcasts) on the changing consumer trends of domestic beauty products (Florasis)

Write an introduction of this, including – Introduce the topic and its significance.– Provide background information on the use of social media data in research.– State the research problem or question you aim to address.– Highlight the relevance of studying social media data in the context of your research area.