I encourage you to find a marketing IMC topic of your choice and write about it, something that resonates with you. However, if you need an idea for a post feel free to consider: Come up with a marketer who tried to stimulate sales by using customer’s senses, whether it be from a print ad, […]
Discipline: Marketing
Please review an article on development and steps in the development of an “Influencer Marketing” campaign.Please review an article on development and steps in the development of an “Influencer Marketing” campaign.
Although the steps in the consumer decision process as remained consistent over time, the popularity of Influencer Marketing has emerged as a key tool in attracting attention among consumers.. Please review an article on development and steps in the development of an “Influencer Marketing” campaign. The article can be from any professional online business/marketing source. […]
How media agencies are shifting toward generative AI content in influencer marketingHow media agencies are shifting toward generative AI content in influencer marketing
Guidelines Two-page paper, 12-font text, with one-inch margins for the top, bottom, left, and right, and be double space and numbered. Please, see article link attached below. The paper is a summary of the article. it is important to follow the parameters: 1st Paragraph – Summary of the Article. A paragraph consists of three […]
AI-Infused Brand Resonance: Orchestrating Neuro-Marketing and Management CultureAI-Infused Brand Resonance: Orchestrating Neuro-Marketing and Management Culture
Problem Statement: How can organizations strategically leverage the integration of neuro-marketing and management culture to create a resonant brand experience that captures consumer preferences and aligns with internal cultural principles? Chapter 1: Theoretical Framework 1) Neuro-Marketing Fundamentals: 1.1.1 Neuromarketing principles and techniques: 1.1.2 An overview of how neuromarketing insights can inform branding strategies. 1.1.3 The […]
Discussion Topics Week 3 – Chapters 5 and 6, Consumer Behavior & Business to Business (B2B) MarketingDiscussion Topics Week 3 – Chapters 5 and 6, Consumer Behavior & Business to Business (B2B) Marketing
1. What are some psychographic factors that may influence a consumer’s decision to buy (or not to buy) a product or a service? 2. Who are the main players in the buying center? and why are their roles important (either as an entrepreneur, or a manager of a business). youtube video B2B vs B2C Marketing (What […]
MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): COMMUNICATE THE VALUE OFFERING ASSIGNMENT INSTRUCTIONS FORD MOTOR COMPANY SHELBY GT 500MARKETING MANAGEMENT INDIVIDUAL PROJECT (MMIP): COMMUNICATE THE VALUE OFFERING ASSIGNMENT INSTRUCTIONS FORD MOTOR COMPANY SHELBY GT 500
ATTACHED IS THE FIRST 4 SECTIONS OF THE PROJECT Value Offering Assignment Instructions Overview Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. Instructions The same project topic […]
Assignment: Case Study – Conan O’Brien Flies High with Foursquare Blimp and BadgesAssignment: Case Study – Conan O’Brien Flies High with Foursquare Blimp and Badges
Introduction On the afternoon of January 12, 2010, Conan O’Brien began winning the hearts and minds of the social web with his announcement to the “people of earth” that he would resign as host of The Tonight Show if it were moved to a later time slot. In the ongoing saga revolving around NBC’s late […]
Distinguish between concepts of customer profiles, market segments, and predictive modeling.Distinguish between concepts of customer profiles, market segments, and predictive modeling.
Introduction: Introduces the reader to the four types of word-of-mouth communication. Customer Profiles: Define, describe, and explain how customer profiling is performed. Marketing Segmentation: Define, describe, and explain how market segmentation is performed Predcitve Modeling: Define, describe, and explain how predictive modeling is performed Texbook: Internet Marketing: Integrating Online and Offline Strategies, 4th Edition, Mary-Lou […]
Marketing Management Individual Project (MMIP): Price and Deliver Value Offering AssignmentMarketing Management Individual Project (MMIP): Price and Deliver Value Offering Assignment
No Use of AI. First 3 portions are attached. Ford Motor Compay : Shelby GT 500 is the topic Marketing Management individual Project (MMIP): Price and Deliver Value Offering Assignment Instructions Instructions The same project topic must be used in all installments. The entire document (all five questions, combined, but not counting references) should […]
Video Analysis: What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TEDVideo Analysis: What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED
Instructions: Watch the provided video titled ” What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED| https://youtu.be/3MwMII8n1qM?si=-1xGAZGiBAJHPoaW Write a concise one-paragraph summary that outlines the key points discussed in the video, focusing on the significance of sponsorship in contemporary marketing strategies. Only one paragraph please.