Discipline: Marketing

Social media enables companies and brands to engage quickly with consumers. Social networking sites can be used to produce content that users will share and, which in turn, can create additional content and exposure to the brand and increase or reinforce its customer base. Read the case study on how Honda used social media sites to […]

This assignment is based upon Case Study 2 in the core text: “Dr. Beckett’s Dental Office” (Wirtz and Lovelock, 2021). Read the case and answer the following question in your initial post: Identify the changes to the sevicescape that have been made to Doctor Beckett’s dental practice and, given the market position that she has […]

Questions (Minimum 200 words per each question; Minimum 800 words in total) 1)    What makes this marketing case so special compared to other industries’ marketing? 2)    Please analyze the 5Ps (Product, Price, Place, Promotion, Public Relation) involved in this strategy. 3)    According to this article, what are the external and internal factors that may affect […]

explore the crucial roles of public relations (PR) and media in the sports industry. Your task is to analyze how sports organizations and athletes leverage PR and media to shape their public images, managing their relationships with fans and stakeholders and thereby benefitting (or hindering) their value in the marketplace. Your paper can be tailored […]

Rewrite – My journey with Youth Effect International (YEI) has profoundly influenced my perspective and ignited a passion for service. As I embark on my academic journey at Bentley University, I am eager to apply my experiences with YEI to further my academic and personal goals. Through YEI, I have had the privilege of extending my […]

Overview Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Please select an organization or brand from within one of these pre-approved industries: ·         Agriculture ·         Automotive/personal transportation ·         Computers/home technology ·         Consumer staples ·         Fast food ·         […]

Utilize knowledge gained from reading chapters 4 and 7 as well as your researched external sources to address the question: “Why is the understanding of social & cultural environments important in the new-product development process? Explain. Cite examples.” Please be concise and stay on the topic. 

There is one piece of assessment for this International Fashion Marketing Planning and Strategy module  It’s a market2win stimulation game from that point of view have to choose a country My company is addicions

I encourage you to find a marketing IMC topic of your choice and write about it, something that resonates with you. However, if you need an idea for a post feel free to consider: Come up with a marketer who tried to stimulate sales by using customer’s senses, whether it be from a print ad, […]

Although the steps in the consumer decision process as remained consistent over time, the popularity of Influencer Marketing has emerged as a key tool in attracting attention among consumers..  Please review an article on development and steps in the development of an “Influencer Marketing” campaign.   The article can be from any professional online business/marketing source. […]