Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]
Discipline: Marketing
Sports Marketing Project – Renaming The Utah Hockey Club to The Utah MountaineersSports Marketing Project – Renaming The Utah Hockey Club to The Utah Mountaineers
select an existing team or new team (expansion team that you can propose for a new market) or new sports product (examples – shoe, golf club, tennis racquet) write a paper no longer than 3 pages double spaced about the team or product that you choose focusing on each of the 5 P’s of Sports […]
Global Citizenship & Equity (GC+E) OR Current Issue and Impact on International Trade including GC+EGlobal Citizenship & Equity (GC+E) OR Current Issue and Impact on International Trade including GC+E
A little more about the link to Global Citizenship & Equity. Requirements 1,500 to 2,000 words (maximum of 5 pages) 12 point font with 1.5 line spacing (excluding cover page and bibliography) Report written with a strong structure (sections that flow) Attention to English language usage, spelling, and grammar Sources cited appropriately (both inline and […]
Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically evaluate the way in which marketing theory relates to marketing practice.Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically evaluate the way in which marketing theory relates to marketing practice.
You work as a junior marketing consultant in a marketing and branding agency in London. Your employer specialises in providing consultancy to innovative startup businesses in London & widely the UK. Your manager wants you involved with one of his four potential clients. and has asked you to write a marketing report on one of […]
Benchmark – Marketing Plan Analysis: Marketing Strategies, Objectives, and TacticsBenchmark – Marketing Plan Analysis: Marketing Strategies, Objectives, and Tactics
The purpose of this assignment is to select a company, conduct research on it, and collect data, analyze findings, and explain how this information is used to formulate marketing objectives, strategies, and tactics that align to the organization’s mission and vision statements. Navigate to the IBIS World resource, provided in Class Resources, and identify a […]
Reply To Discussion Post: Measurement approaches and methodologies to drive marketing insightsReply To Discussion Post: Measurement approaches and methodologies to drive marketing insights
Write a 300 word discussion reply to the below discussion post. Recommendd 1 peer reviewed journal article that provides additional information on their topic. In your response, you should give a summary of the article in your own words and discuss why it is relevant to their forum topic. It must be different than articles they […]
Reply to Discussion Post Organizing for Marketing Agility: A Synthesis of Current Trends and Future DirectionsReply to Discussion Post Organizing for Marketing Agility: A Synthesis of Current Trends and Future Directions
Write a reply and make a recommendation to the below discussion posted peer reviewed journal article that provides additional information on their topic. In your response, you should give a summary of the article in your own words and discuss why it is relevant to their forum topic. It must be different than articles they reference […]
Managing Customer Dynamics — Intergrating AER Model into Marketing Segmentation.Managing Customer Dynamics — Intergrating AER Model into Marketing Segmentation.
This follow-up assignment will deepen your group’s understanding of customer segmentation by evaluating your previous market segmentation with Acquisition-Expansion-Retention (AER) Model discussed in Chapter 3. You will revisit and refine the market segments you previously identified for your chosen company, assessing their potential through the lens of AER model. The goal is to align your […]
Under Armour Case Study- How does this brand utilize and implement an IMC Program?Under Armour Case Study- How does this brand utilize and implement an IMC Program?
NAME OF ASSIGNMENT: Under Armour Case Study- How does this brand utilize and implement an IMC Program? I will attach the reference documents below. (The objective of the assignment is to provide the students with the opportunity to think more about the concept of integrated marketing communications and how it might be used by a […]
Case 6: Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound GorillaCase 6: Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla
Read case 6: Perry’s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla Answer the questions at the end of the case. Your answers must be written using APA format Times New Roman or Arial, font size 12, double-spaced. Your answer to each question should be at least 200 words. Be sure to cite […]