Case link: https://hbsp.harvard.edu/product/518024-PDF-ENG Please ensure your case write-up is clear, concise, and well-structured, with an average length of 3-4 pages. Be sure to cite your sources appropriately. I encourage you to share your opinions and demonstrate how you can apply the concepts we’ve covered in class. In order to appropriately open the case and address its […]
Discipline: Marketing
One Case Study Question – Brian Gursky: Use Social Media to Build an Athlete BrandOne Case Study Question – Brian Gursky: Use Social Media to Build an Athlete Brand
Question: What is Gursky’s “brand”? What do you think he stands for, and what makes you think that? Case attached, thank you!
background for this topic choice: How can Vinamilk leverage Green Marketing strategies to enhance engagement and loyalty among its B2B business partners?background for this topic choice: How can Vinamilk leverage Green Marketing strategies to enhance engagement and loyalty among its B2B business partners?
write the backgroound part for the topic: How can Vinamilk leverage Green Marketing strategies to enhance engagement and loyalty among its B2B business partners? with the Expected results, benefits, and added value First, it aims to provide a comprehensive analysis of how the integration of Green Marketing an enhance B2B customer loyalty, offering valuable insights into the connection […]
When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian ProductsWhen are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian Products
The title of my research: When are Virtual Influencers Effective Brand Endorsers? Exploring Their Role in Promoting Hedonic vs. Utilitarian Products Keywords: Virtual Influencers, Social Media Marketing, Effectiveness, Type of Product 2. II. Research Questions: 1. Which product type (utilitarian vs. hedonic) do virtual influencers promote most effectively? 2. How do parasocial relationships moderate the […]
Building Trust and Loyalty: Why We Stick with Brands and How Companies Can Earn Our TrustBuilding Trust and Loyalty: Why We Stick with Brands and How Companies Can Earn Our Trust
Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]
Sports Marketing Project – Renaming The Utah Hockey Club to The Utah MountaineersSports Marketing Project – Renaming The Utah Hockey Club to The Utah Mountaineers
select an existing team or new team (expansion team that you can propose for a new market) or new sports product (examples – shoe, golf club, tennis racquet) write a paper no longer than 3 pages double spaced about the team or product that you choose focusing on each of the 5 P’s of Sports […]
Global Citizenship & Equity (GC+E) OR Current Issue and Impact on International Trade including GC+EGlobal Citizenship & Equity (GC+E) OR Current Issue and Impact on International Trade including GC+E
A little more about the link to Global Citizenship & Equity. Requirements 1,500 to 2,000 words (maximum of 5 pages) 12 point font with 1.5 line spacing (excluding cover page and bibliography) Report written with a strong structure (sections that flow) Attention to English language usage, spelling, and grammar Sources cited appropriately (both inline and […]
Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically evaluate the way in which marketing theory relates to marketing practice.Critically evaluate and give evidence of both past and current marketing management concepts and theories and critically evaluate the way in which marketing theory relates to marketing practice.
You work as a junior marketing consultant in a marketing and branding agency in London. Your employer specialises in providing consultancy to innovative startup businesses in London & widely the UK. Your manager wants you involved with one of his four potential clients. and has asked you to write a marketing report on one of […]
Benchmark – Marketing Plan Analysis: Marketing Strategies, Objectives, and TacticsBenchmark – Marketing Plan Analysis: Marketing Strategies, Objectives, and Tactics
The purpose of this assignment is to select a company, conduct research on it, and collect data, analyze findings, and explain how this information is used to formulate marketing objectives, strategies, and tactics that align to the organization’s mission and vision statements. Navigate to the IBIS World resource, provided in Class Resources, and identify a […]
Reply To Discussion Post: Measurement approaches and methodologies to drive marketing insightsReply To Discussion Post: Measurement approaches and methodologies to drive marketing insights
Write a 300 word discussion reply to the below discussion post. Recommendd 1 peer reviewed journal article that provides additional information on their topic. In your response, you should give a summary of the article in your own words and discuss why it is relevant to their forum topic. It must be different than articles they […]