This summative assessment is the start of inputting information into the Strategic Marketing Plan Template. You will complete portions of this template in Weeks 2, 4, and 6, and prepare for sections of it throughout this course. The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing […]
Discipline: Marketing
Week 5 – Final Project – Marketing Plan [WLOs: 1, 2, 3, 4] [CLOs: 1, 2, 3, 4, 5, 6]Week 5 – Final Project – Marketing Plan [WLOs: 1, 2, 3, 4] [CLOs: 1, 2, 3, 4, 5, 6]
Marketing Plan [WLOs: 1, 2, 3, 4] [CLOs: 1, 2, 3, 4, 5, 6] UBER Prior to beginning work on this assignment, UBER Read Chapter 9 of the course text, Principles of Marketing Chapter 10 of the course text, Principles of Marketing It is recommended you review the course text and other resources read or watched […]
You have recently been appointed Marketing Manager, of your brand of your choice.You have recently been appointed Marketing Manager, of your brand of your choice.
You have recently been appointed Marketing Manager, of your brand of your choice. Select a global company, that in your opinion, has the highest application of Corporate Social Responsibility (CSR) standards. Provide an overview and analysis of their marketing mix variables that enhance and deliver the CSR strategy. Feel free to apply your creativity and […]
Please provide one example of a good mission statement (from any organization) (more instructions in the instructions field)Please provide one example of a good mission statement (from any organization) (more instructions in the instructions field)
Please provide one example of a good mission statement (from any organization). Why do you believe it is good (e.g., clearly indicating their target customers and operating philosophy)? Also, please give me another example of a bad mission statement. Why do you believe it is bad, and how will you revise it to make it […]
How concerned are consumers about security and privacy in today’s economy? (continue in the instructions field)How concerned are consumers about security and privacy in today’s economy? (continue in the instructions field)
As you may know, consumers’ personal information is automatically stored by database as virtual activities (e.g., browsing websites, watching advertisements, and searching products or services) as well as physical transaction histories and demographic characteristics. Based on the consumers’ information, marketers are designing and implementing personalized marketing strategies. As a marketer, do you believe that it […]
Marketing Research – Accelerated Online Buying – Higher Demand for Online vs. in-store ShoppingMarketing Research – Accelerated Online Buying – Higher Demand for Online vs. in-store Shopping
No introduction slide needed. Marketing Research ANALYSIS (2 slides) Analyze Questions 18-19 from Survey & apply concepts Present your Microsoft Forms results in tables with relevant visuals. Analyze and interpret your data, turn data into information, illustrate, support your findings, and highlight key points.Apply concepts related to Ch. 10, 11 & 13. Present your data […]
The PACE of innovation – ‘The list’ that shows what others need to do….but can’t !!!The PACE of innovation – ‘The list’ that shows what others need to do….but can’t !!!
Watch the following Video and answer the following questions: https://youtu.be/47WDbDwgJMw Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla? Support your answer with relevant examples? L O 2 & 4 How important is a culture of innovation in an organisation and how does Tesla operate innovative management initiatives/practices? L […]
Examining the Role of Data in Guiding Marketing Managers to Make Informed DecisionsExamining the Role of Data in Guiding Marketing Managers to Make Informed Decisions
Working the Net–Stories This week’s task for your journal involves conducting a more thorough investigation of cities/markets that serve as testing grounds for products and other marketing elements. According to research, around 30,000 new products are launched each year, but an astonishing 95% fail. Product testing provides your target market with various options and requests […]
What role did competitive pricing behavior play in influencing the success/failure of the Tesla model Y?What role did competitive pricing behavior play in influencing the success/failure of the Tesla model Y?
Just answer this question which is about pricing strategy: What role did competitive pricing behavior play in influencing the success/failure of Tesla Model Y? And I need a 1-1.5 page, double space report.(short answer like essay) I will uplode some of my group member’s question and answer which is also about our topic Tesla model […]
What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention?What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention?
1. Title What are the capabilities of modern Customer relationship management (CRM)? How does it impact customer retention? 1.1 Scope and Objective Modern Customer Relationship Management (CRM) systems have advanced into powerful tools with diverse capabilities to build stronger connections between businesses and their customers. These systems are centralized hubs for managing and utilizing customer […]