Discipline: Marketing

Research Current News about AI, Data and the increasing use of Algorithms and the impact on our Lives! New marketing, products behaviors and attitudes of the Consumer and what are Brands, Companies, Industries, is this the same as always or have attitudes changed during the past few years….  Find specific news about a Company, describe the value, real […]

Assignment Details The task: for a named company of your choice, operating in a different sector than your own, conduct a current analysis of the business’s environment insofar as it relates to the organisation’s strategic marketing activities. You should consider both the internal and external environment and, where appropriate, you should use appropriate analytical tools and […]

My Ph.D. title is: “The Integration of Artificial Intelligence in Marketing: Opportunities, challenges, and future directions.  I am kindly requesting:  -Introduction -Hypotheses -Dependent & Independant variables -Conceptual Model -Theoretical Framework -Technology Acceptance Model (TAM) -Diffusion of innovations  -Theory -Ressource-Based View (RBV) -Research Methodology -Expected Contributions -References

SHORT SUMMARY In recent years, Influencer Marketing gained a lot of interest as one of the marketing strategies to best connect with the consumer in the digital landscape. A lot of studies were made to investigate the effectiveness of it and the best practices in marketing management. The effectiveness of influencer partnerships has been shown […]

To what degree does the proficiency in financial literacy among potential clients shape their choice to participate in wealth management services, and what strategies can wealth management firms employ to attract clients in response to this influence? What needs to be done: 1- Development of Personas: As part of the research methodology, personas of the […]

Ive attached the first part that my teammate did that I have to ad a lit review and hypothesis. I will also attach instructions and I screenshot. I must submit a literature review and a hypothesis for the paper.  Citation reviews showing the gap (Why this topic is worth pursuing and how does it add […]

Case Study: Navigating Brexit – GlobalTech’s Entry into the Post-Brexit UK Market Background: GlobalTech, a large European electronics company, was contemplating expansion into the UK market following Brexit. Although the UK was a significant market for their products (smartphones, wearable devices, and smart home systems), the uncertainty of new trade regulations, tariffs, and supply chain […]

Need to describe competitive advantages of using GIS (geographic information systems)  in market segmentation compared to other traditional aproachoes using the following       information: Need to go to the following link  https://www.esri.com/en-us/arcgis/products/data/overview?rsource=https%3A%2F%2Fwww.esri.com%2Fen-us%2Farcgis%2Fproducts%2Ftapestry-segmentation%2Fzip-lookup#data-demo&rsource=%2Fdata%2Fesri_data%2Fziptapestry  Need to enter zipcode 33178 (see attached where to write zipcode) and  explore the            community lifestyle and demographic […]

Several of our nation’s largest banks are concerned about the growing influence of PayPal. Over the past 10 years, PayPal has developed and earned the trust of a significant amount of consumers around the world. Recently, three of the nation’s largest banks have finally been reaching out to address PayPal’s growing influence. These banks are starting to deliver products […]

“Compare and contrast elastic demand and inelastic demand. Characterize the factors that affect elasticity.” Cite from book only: MKTG: Principles of Marketing Charles Lamb, Joe Hair, & Carl McDaniel, 2020Cengage ISBN.13: 978-0-357-12781-0