#2 Discussion
Due Thursday
Families are the first teachers that children have and are their teachers for the longest period of time. A family can influence how well their child does in school based on the home experiences they offer and how they articulate the importance of learning to read and write.
Respond to the following in a minimum of 175 words:
What are some strategies you can share with parents for modeling literacy skills at home?
How can parents show their children that they value literacy and care about their child’s literacy development?
Review the College’s Conceptual Framework.
How does this topic link to the College’s Conceptual Framework and the framework’s philosophical relationship to effective teacher preparation?
#1 -Marketing due on Monday 18 at 6:00pm
Review Chapter 8 on marketing, pp 220 – 237, and Chapter 9, teaching and Learning in your Program – pp 238 – 267.
2. Consider new ways to market your Program, including your staff and parents—research other marketing methods.
“Finding Your Niche” video review – https://www.google.com/search?q=youtube+finding+your+niche+in+early+childhood+programs&oq=youtube+finding+your+niche+in+early+childhood+programs&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIKCAEQABiABBiiBDIKCAIQABiABBiiBDIKCAMQABiABBiiBDIGCAQQRRhA0gEJMzk5MzdqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8#fpstate=ive&ip=1&vld=cid:89be3d4b,vid:VaTwPFPVpBI,st:0
3. Compete the SWOT Analysis to include in your Marketing Plan – https://www.google.com/search?q=youtube+swot+analysis&oq=Youtube+on+SWOT+&gs_lcrp=EgZjaHJvbWUqCAgBEAAYFhgeMgYIABBFGDkyCAgBEAAYFhgeMggIAhAAGBYYHjIICAMQABgWGB4yCAgEEAAYFhgeMggIBRAAGBYYHjIICAYQABgWGB4yCAgHEAAYFhgeMgoICBAAGIYDGIoFMgoICRAAGIYDGIoF0gEJMTI0MjhqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8&bshm=rime/1#fpstate=ive&ip=1&vld=cid:478099c4,vid:Ath_K1OuPzw,st:0
4. Complete the Geographic Analysis by Zip Code.
https://censusreporter.org/profiles/86000US19126-19126/
The above sample is a geographic chart of a community zip code’s information to copy and paste in the URL above.
You will search for the zip code in your childcare community or one you choose to explore as a potential location for a childcare service.
Type it in the search bar and click search. Next, you will see the zip code on the left of the screen. Click on the zip code, and your data will appear.
When you review the data, copy the data that affects your Program to explain how you can use it for your Marketing assignment below.
Assignment- Format Instructions
You will create a marketing report using the Roman Numerals titles with a cover heading. The following is the Marketing format.
Name
Date: March 18, 2024
EDUC 338 Non-Profit Management Early Learning Centers
Professor J. Brooks
Title: Marketing
I. Market Analyses
Research what is happening in the Daycare Industry and summarize your findings in “news and events in childcare 2024”
S.W.O.T. Analysis – Develop a S.W.O.T. Analysis for your Program in a chart, PowerPoint, or list on a one-page paper.
Sample of the S.W.O.T. Analysis Framework
STRENGTHS OPPORTUNITIES
WEAKNESSES THREATS
Write a narrative of how you will proceed with the S.W.O.T. analysis for marketing purposes.
II. Geographic Analysis by Zip Code (copy and paste) https://censusreporter.org/profiles/86000US19126-19126/ Review the data and present an analysis via a one-page paper, audio, PowerPoint, etc., of the information about how it can influence your Program for marketing purposes.
NOTE- Roman Numerals III, IV, and V bullets below are examples of ideas for those categories. You will develop your ideas, or if you choose to use some of the ones I listed, illustrate how you will use them for your Program in 3 to 4 sentences.
III. Marketing Strategies
Program’s Competitive Advantage
Unique Selling Point, etc.
Benefits When you Enroll Children (in your Program)
Incentives to Families
Annual Family Survey of the Program (giving families a voice)
IV. Marketing Goals (Example)
Social Media
Community Events Presence
V. Marketing Outcomes (Expected outcomes of your marketing endeavors)
Parent testimonials result from high-quality childcare services.
Parent referrals result from high-quality services, etc.
Increase enrollment