BUS 225 Project One Guidelines and Rubric
Competency
In this
project, you will demonstrate your mastery of the following competency:
· Utilize
information from industry and scholarly sources to inform problem solving and
decision making
Scenario
You are
the sales department manager for a U.S.-based company that builds engines for
the automotive manufacturing industry. Your company is considering diversifying
into other business opportunities where your motors can be sold in order to
bolster the company’s portfolio and increase revenue. Based on your knowledge
of the national sales landscape, your manager would like you to conduct
preliminary research and prepare a presentation with your recommendation for
opportunity in a chosen industry that will allow for this diversification
through a new sales division and increased sales. You have been asked to make
your presentation at the next stakeholder meeting, where you will address
internal stakeholders from across the company as well as external stakeholders
such as customers, investors, and suppliers.
As a
preliminary step in developing this presentation, your manager would like to
see an executive summary of your research findings and evaluate your decision
modeling.
Directions
Complete the Project One
Worksheet in your Soomo webtext and submit it for instructor feedback.
Part 1: Define
You will
first conduct research on the U.S.-based automotive manufacturing industry
using the Shapiro Library database links provided in the supporting materials
section below. Then, prepare an analysis report that addresses the following:
1.
Define the problem.
a.
Explain the type of
qualitative and quantitative data you will be targeting in your research.
2.
Provide a broad
description of the U.S. automotive manufacturing industry and its value.
Include:
a.
Total value of the
industry
b.
Sales by region
c.
Sales by fuel type:
electric, hybrid, and gas
3.
Describe the current
trends in the automotive market.
a.
The trend toward
different types of motors for the vehicles being made and sold, such as
electric and hybrid
b.
Trends in customer
demands such as vehicle color, extra features, and styles
c.
Trends in the body types
of vehicles sold (SUVs, trucks, sedans)
Part 2: Research
In Module
One, you chose an industry that you think would provide opportunity for your
company (Aerospace
Industry Chosen). Now, using industry-specific and scholarly
resources to inform your decision, prepare an industry analysis report that
includes the following:
1. Provide a
broad description of the chosen industry (Aerospace Industry Chosen).
a. Describe
the overall attractiveness of the industry (Aerospace Industry Chosen).
i.
Is this a growing industry?
ii.
Is this an industry that has a lot of growth potential?
iii.
What outside factors are affecting its growth?
b. Identify
the factors that have allowed competitors to be successful in this industry
thus far.
c. Summarize
the overall value of the industry.
i.
How is the industry currently trending?
d. Summarize
the sales. Speculate if sales vary based on the region of the country. (For
example, there would be very few snow plow sales in the southern United States,
if any at all.)
e. Define
expected growth areas.
2. Describe
the current market trends for the chosen industry (Aerospace Industry Chosen).
a. What
products or services are trending?
b. What are
some current customer demands?
3. Perform a
Porter’s Five Forces analysis to determine the potential success of moving into
this chosen industry (Aerospace
Industry Chosen).
a. Explain
your rationale.
Part 3: Compare
Compare
the two industries and summarize your findings.
1. Perform a
Porter’s Five Forces analysis to compare the two industries.
2. Summarize
how your findings address the problem.
What to Submit
To
complete this project, submit an executive
summary report of 3 to 4 pages using the provided
templates, or the document you downloaded from Soomo. Sources should be cited
according to APA style.
Supporting Materials
The
following resources support your work on the project:
·
Project One Template Word Document
·
Porter’s Five Forces Analysis Template PPT