7-1 Final Project Milestone Three: Evaluation: Liquidity, Financial Ratios, Strengths, and Weaknesses

Directions

Review your work on Milestones One and Two. In a 2- to 3-page paper, analyze the activity, financial leverage, liquidity, profitability, and market ratios for both companies you are researching for your final project. Conclude your paper by discussing both firms’ strengths and weaknesses.

Specifically, you must address the following rubric criteria:

1. Evaluation of the Firms
   1. Evaluate both companies’ liquidity. Cite specific examples and figures that support your evaluation.
   2. Interpret precalculated financial ratios from both companies
   1. Activity ratios, including inventory turnover ratios
   2. Debt ratios (financial leverage)
   3. Profitability and market ratios
   3. Using the financial ratio above, identify strengths and weaknesses of each firm. Cite specific examples and figures to support your response.

What to Submit

For Milestone Three, submit a 2- to 3-page Microsoft Word document with 12-point Times New Roman font, double spacing, one-inch margins, and APA formatting for citations. Your supporting research should be as up to date as possible. Any news stories, press releases, or additional sources must be dated within the last 60 days. Company data should be no more than one year old. Using older data may result in being asked to resubmit your work.