A 2000-word essay analysing the integration of Artificial Intelligence (AI) and digital channels within contemporary communications strategies + 500 word narrative reflection on the appropriate use of AI relevant to same integration.

A 2000-word essay analysing the integration of Artificial Intelligence (AI) and digital channels within contemporary communications strategies + 500 word narrative reflection on the appropriate use of AI relevant to same integration. The submitted essay should include embedded, self-produced samples or prototypes in the form of images, mockups, and/or videos (links for private viewing) where applicable. The essay should focus on the theoretical and analytical aspects, while the embedded, self-produced samples or prototypes (e.g., images, self-produced videos) should serve as supporting evidence, illustrating how AI can be applied in real-world scenarios. Students are required to provide detailed prompts for all generative AI tools used to demonstrate their thought process and decision-making throughout the creation of the content. These prompts and explanations should be included in a dedicated section titled “AI Usage and Prompt Documentation”, placed before the References section. Certain tasks will require you to engage with generative AI and related AI tools and some tasks may require you to experiment and/or utilise certain tools.