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Cultural Elements and Marketing Globally:
To help students navigate the existing knowledge on culture, we begin with a Discussion Forum to guide Lesson 2 (rather than the other way round)
Chapters 3 and 4 provide a broad scope of culture as well as specific variables and knowledge about culture as presented below. Read and understand the two chapters with the help of the following questions and participate in the forum discussion below:
Chapter 3:
i) What is culture? Define culture in your own words to understand the meaning of the word
ii) What are the origins of culture, i. e. where does culture come from?
iii) What are some of the major implications of this chapter?
Chapter 4:
i) What are the major elements of culture? Identify Hofstede’s Cultural Dimensions (elements)
ii) What cultural dimensions (elements) would you use to determine cultural differences among societies?
FORUM: Participate by responding to the following:
- Select two (2) cultures you are familiar with, either by experience or through study
- Identify three (3) variables you would use to show differences between the two cultures you select above (in 1)
- In what practical way(s) can differences between the two cultures affect an organization?
FORUM: Participate by responding to the following:
See the Forum Discussion and Readings (Chapters 3 and 4)
- Select two (2) cultures you are familiar with, either by experience or through study
- Identify three (3) variables you would use to show differences between the two cultures you select above (in 1)
- In what practical way(s) can differences between the two cultures affect an Respond in organization?