A hospital marketing director has several research projects to undertake this quarter. He must try to determine the appropriate sampling methodology for each of the projects listed below.
- The hospital’s urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35 to 60 in the community suffering from some form of sexual dysfunction.
- A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.
- An MCO is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat its subscribers.
Assignment Instructions
- Provide your recommendations for each of the research projects outlined above.
- Your submission should be 2 to 3 pages in length and should include detailed recommendations for each of the 3 scenarios provided.
- Include a minimum of 2 credible resources in your analysis.
- This assignment should be formatted according to APA guidelines.
- Review the assignment rubric below before beginning the assignment to gain a better understanding of assignment expectations.