Place yourself in the role of Strategy Officer for an orthotics and prosthetics center named Exeter Limb & Brace which is based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) Exeter Limb & Brace offers the usual and customary array of goods and services provided by orthotics and prosthetics centers. (If you are unfamiliar with the range of products offered by these centers, conduct associated research to gain a proper understanding before completing the assignment.) Exeter Limb & Brace’s CEO is seeking to open a new center in the city that you selected. He desires operational efficiency and also takes opportunities where possible to make environmentally-responsible decisions. Having learned of adaptive reuse, he enlists you to search the city seeking abandoned and available commercial buildings which might be able to be converted into an orthotics and prosthetics center through adaptive reuse. Your mission is to identify three potential adaptive reuse candidates in your area, identifying their physical address, describing them in detail, and ranking their potential to be converted successfully. The candidates must be actual commercial properties which currently are for sale, so best to consult commercial real estate websites and conduct good old-fashioned, boots-on-the-ground investigations to identify prospects. Feel free to supply links in your text to real estate listings, if available, or other resources to identify your selected candidates. If no such properties exist in the immediate market, expand its boundaries until you find accommodations meeting desired specifications.
The Submission Requirement
Your submission in its entirety (i.e., all inclusive) must be at least 1200 words. It is to be typed (or pasted)
Submissions must incorporate a minimum of ten (10) references, with at least three (3) being from scholarly academic journals. (If you cannot ascertain whether a journal does or does not qualify as scholarly academic, contact the Noel Library and request assistance.) References may be prepared using the style guide of your choice (e.g., APA, MLA); just be sure to consistently use the selected style. As Moodle formatting is limited, style guide requirements apply only to the preparation and presentation of references. In-text citations, of course, must be included. Treat this as a formal report, rather than an informal web post. Note that references consisting merely of web links are unacceptable and will result in a 30-point deduction. Consult an acceptable style manual and assemble your references properly!
In presenting your work, identify the title, your name and student ID number, and submission date at the top of your submission and supply the following headings, exactly as they appear below, placing each in bold text:
- Introduction (In this section, supply a brief introduction, helping the reader grasp the intent of the forthcoming work.)
- Background
- City Profile (In this section, supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information.)
- Service Profile (In this section, supply a general overview of orthotics and prosthetics centers. Provide a definition, note major areas of focus, and offer other helpful details, demonstrating your grasp of this particular area of healthcare.)
- Competitive Landscape (In this section, describe the state of competition in the marketplace by identifying orthotics and prosthetics centers operating in the area.)
- Adaptive Reuse Candidates
- Candidate 1 (In this section, supply a detailed profile of your first adaptive reuse candidate.)
- Candidate 2 (In this section, supply a detailed profile of your second adaptive reuse candidate.)
- Candidate 3 (In this section, supply a detailed profile of your third adaptive reuse candidate.)
- Conclusions (In this section, summarize your candidate rankings, noting your recommended choice, and draw your report to a conclusion.)
- References (In this section, supply a list of references conforming with the instructions listed elsewhere in this communication.)
Assessment Criteria
Your submission will be assessed based on the following:
- Compliance quality: The degree to which your submission complies with noted guidelines, including word count and reference specifications,
- Communication quality: The degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation, and
- Content quality: The quality of the content presented in your work.