Problem Statement:
How can organizations strategically leverage the integration of neuro-marketing and management culture to create a resonant brand experience that captures consumer preferences and aligns with internal cultural principles?
Chapter 1: Theoretical Framework
- 1) Neuro-Marketing Fundamentals:
- 1.1.1 Neuromarketing principles and techniques:
- 1.1.2 An overview of how neuromarketing insights can inform branding strategies.
- 1.1.3 The psychological aspects of consumer behavior.
- 2) Management Culture and Branding Initiative:
- 1.2.1 Exploration of the impact of management culture on branding decisions.
- 1.2.2 Examination of the role of organizational leadership in shaping brand identity.
Chapter 2: Contextualization of the Subject
- 1) Case Studies on Neuro-Marketing and Branding:
- 2.1.1 Integration of neuromarketing techniques into branding strategies in various industries.
- 2.1.2 Examination of successful brand resonance initiatives driven by neuro-marketing insights.
- 2.1.3 Comparison of branding strategies influenced by different management cultures.
- 2) Industry Trends and Best Practices:
- 2.2.1 Review of emerging trends in neuromarketing and branding within specific industries.
- 2.2.2 Identification of best practices for aligning management culture with brand resonance strategies.
- 2.2.3 Analysis of successful branding initiatives and their alignment with industry trends.
books:
- The New Strategic Brand Management: Creating and Sustaining Brand Equity. by Jean-Noel Kapferer
- Zero To Mastery In Marketing- Book Covers A-Z Marketing Concepts,(Zero To Mastery Series By Vei Publishing) by DR. Rajiv Jain
- Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales by Benny B. Briesemeister, Werner Klaus Selmer