The
essay must include:
·
Outline the aims and objectives of this essay.
·
Briefly explain the concept and importance of
operations management within a tourism context.
2.
Section 1 (500 words): The Interplay of
Operations Management and Tourism
·
Discuss, with examples, how supporting functions
interact with operations management within a tourism context.
·
Highlight how servitisation is revolutionising
tourist offerings and experiences. Give real-world examples from the tourism
industry.
3.
Section 2 (600 words): Strategic
Alignments in Tourism
·
Explore the synchronisation between operations
strategy and overarching business strategy within tourism ventures.
·
Address the trade-offs in performance at the operational
levels, citing real-world examples from the tourism industry.
4.
Section 3 (600 words): Designing Tourist
Experiences
·
Discuss, with examples, how standardisation can
streamline and enhance tourist experiences.
·
Discuss how process mapping can help in
personalising customer experience and triggering positive emotions within
tourists.
5.
Conclusion (150 words):
·
Summarise the topic of the essay and add a conclusion.
·
Include your recommendations, if any.